Doing Business in Emerging Markets / Edition 2

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The Second Edition of Doing Business in Emerging Markets has been completely revised and updated to reflect the challenges and opportunities facing businesses in emerging markets, in the wake of the financial crisis. Filled with international case studies and packed with real-life examples from across the world, this text covers all the key topics on an Emerging Markets course in an engaging and accessible way. Examining pre-entry as well as post-entry issues and strategies, this text shows how the emerging market context challenges traditional international business theories. Globalization is widely discussed as are topics such as CSR, regulation, finance and communication.

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Editorial Reviews

From the Publisher
'This book is the ultimate companion for everyone interested in how to do business in emerging markets. With half of the globe's population living there, emerging economies contribute more to the world GDP than advanced nations and grow at a much faster pace. Having shaped and witnessed Turkey's transformation from import substitution to a liberal, export-oriented economy myself, I am fully conscious of the enormous potential as markets, traders, producers and even investors. Still, foreign companies actively engaging in emerging markets have to be aware of the political, legal, cultural and economic risks which their investments might entail. The attentive reader of this book will, however be perfectly prepared for a most profitable step into the future of growth' -
Mesut Yilmaz

Former Prime Minister of Turkey

'A very timely book for students and managers related to business opportunities and risks inherent in emerging markets. Written by some of the foremost experts in international business, it is a comprehensive, practical and highly readable book' -
Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing
Goizueta Business School, Emory University, Atlanta, US

Roger Bell
'The book is an excellent overview...[it] serves to remind us that understanding business on a global level involves factors which are hugely important, including "political stability, efficient institutions and good governance "'
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Product Details

  • ISBN-13: 9781849201537
  • Publisher: SAGE Publications
  • Publication date: 11/29/2012
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 416
  • Product dimensions: 6.50 (w) x 9.60 (h) x 1.10 (d)

Meet the Author

S. Tamer Cavusgil is Fuller E. Callaway Professorial Chair and Executive Director, CIBER, Georgia State University, Atlanta, GA.

Tamer specializes in the internationalization of the firm, global strategy, emerging markets, and buyer-seller relationships in cross-border business. Tamer’s professional career spans teaching, research and administrative responsibilities in international business at Michigan State University, Bradley University, University of Wisconsin, and the Middle East Technical University (Turkey). Tamer has authored more than a dozen books and over 190 refereed journal articles. His work is among the most cited contributions in international business. His books include International Business: The New Realities, 2nd Ed., co-authored with G. Knight and J. Riesenberger. Tamer holds MBA and Ph.D. degrees in business from the University of Wisconsin.

Professor Pervez N Ghauri

Pervez completed his Ph D at Uppsala University in Sweden where he also taught for some years. At present he is Professor of International Business at King’s College London. He is a Fellow of European International Business Academy. Recently, he was awarded an honorary Doctorate by Turku School of Economics and Management, Finland. Pervez has published 25 books and numerous articles. He consults and offers training programmes to a number of organisations such as; BP, Airbus Industries and Ericsson. He is Editor in Chief for International Business Review and Editor (Europe) for the Journal of World Business.

Ayse A. Akcal

Ayse A. Akcal is a Research Associate at King’s College, London. Ayse completed her undergraduate degree at Yale University, USA, as a double major in Economics and Philosophy in 2000. Prior to her academic career, Ayse worked as an auditor in Andersan, Istanbul, a financial analyst at Finansbank (Holland) N.V. and as a manager in the risk analysis unit of Citigroup, Istanbul. Ayse has a MBA from Imperial College, UK and is a Ph D candidate at King's College, London. Her research focuses on determinants of firm performance, firm capabilities, and internationalization and her Ph D is centered on the analysis of emerging market firms.

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Table of Contents

An Overview of Emerging Markets
Political, Legal and Cultural Framework in Emerging Markets
Economic Environment in Emerging Markets
Opportunities and Trends in Emerging Markets
Companies From Emerging Markets
Analysis of Selected Emerging Markets
Entry Modes and Strategies
The Negotiation Process and Strategies in International Business
Negotiations and Building Relationships in Emerging Markets
Assessing Risks and Opportunities in Emerging Markets

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