Doing Business in India / Edition 1by R. Kumar, A. Sethi
Pub. Date: 10/12/2005
Publisher: Palgrave Macmillan US
The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. Part of this is due to the fact that although India resembles the West in some ways, the institutional environment is radically different from that of Euro-American societies. Differences in culture, politics, the economy, and business structure all make it difficult for a Western manager to act accordingly. This book strives to offer Western managers the knowledge they will need to succeed in business in India.
- Palgrave Macmillan US
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Table of ContentsIndia: A Commercial History Perspective The Rise of India A Brief History of the Indian Software Industry Cultural Portrait Understanding India Strategizing Success in India Communicating with Indians Managing Relationships with the Indian Government Negotiating and Resolving Conflicts in India
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This short book first explores India¿s history and cultural background, and then provides guidelines for doing business in India. The historical background may seem remote from day-to-day business considerations, but, in fact, it is essential to understanding the apparent anomalies of Indian negotiating styles, management behavior, government policies and so forth. We urge readers to be patient with the book¿s small type and sometimes convoluted sentence structure, for if you are, you will discover much to reward you. The authors examine business challenges in India, including strategic planning, personnel management, government relations, negotiations and conflict resolution. Any manager investing in, working in or outsourcing to India will find this book very useful.