Doing Business in India / Edition 1

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Overview

This book analyzes the evolution of India as a major global economic player and what it takes to succeed in the Indian business environment. Kumar and Sethi describe the Indian political, socio-cultural, and economic environment, exposing the constraints and opportunities that the environment poses for the foreign investor. They also reveal the strategies of success for the foreign investor in India. Examples of both successful as well as unsuccessful attempts to penetrate the Indian market are provided.

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Editorial Reviews

From the Publisher
"Managers of multinational companies easily recognize the paradox of doing business in India: it is both an enormous opportunity and a formidable challenge. Doing Business in India first demystifies the country for Western managers. By describing the underpinnings that animate the behavior of Indian businessmen, bureaucrats, politicians, and managers, it imparts much needed understanding of the country. The book then lays out sensible ways by which Western managers could build their business efforts on such solid understanding. This book completely fulfills its promise of helping managers do business in India."
—Srinivasa Rangan, Professor of Strategy and International Business, Babson College, Massachusetts and Co-author of the best selling book Strategic Alliances: An Entrepreneurial Approach to Globalization

"Doing Business in India. A Guide for Western Managers is a timely and welcome door-opener to India which is rapidly evolving as a major global actor. I find the focus on software industry well motivated, and I am proud to see Wartsila´s success as a case study."
—Paula Lehtomäki, Minister for Foreign Trade and Development of Finland
"Having been working with Indians and Indian companies and Government agencies for some years it was with great expectations I started reading this book. I found the book very interesting, to the point and of great value. In my mind it is more than a guide as it gives some of the fundamental historical and cultural background necessary for a westerner to understand how and what makes Indian businessmen tick. I am convinced the book will be a must for Western Managers wanting to explore business opportunities in India"
—Theis S. Ulriksen, Commercial Counsellor, Royal Norwegian Embassy (ret.), Director Innovation Norway (ret.)

“Very insightful, a real insider's account of how to manage people, government, institutions, and risk in India, with sensitivity to the cultural context in which Indian business works. The introductory chapters that provide a historical context as well are unique. The case studies, which contain up-to-date material, provide frameworks for multinational businessmen to create their own reference points.”
—Rafiq Dossani, Senior Research Scholar, Stanford University

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Product Details

  • ISBN-13: 9781403967527
  • Publisher: Palgrave Macmillan
  • Publication date: 10/14/2005
  • Edition description: First Edition
  • Edition number: 1
  • Pages: 176
  • Sales rank: 541,672
  • Product dimensions: 5.50 (w) x 8.50 (h) x 0.56 (d)

Meet the Author

Rajesh Kumar is an associate professor of International Business at the Aarhus School of Business in Denmark.

Anand Sethi is an independent consultant who works in New Delhi, India.

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Table of Contents

India: A Commercial History Perspective
• The Rise of India
• A Brief History of the Indian Software Industry
• Cultural Portrait
• Understanding India
• Strategizing Success in India
• Communicating with Indians
• Managing Relationships With the Indian Government
• Negotiating and Resolving Conflicts in India

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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted June 1, 2006

    Worthwhile, though not breezy, insight into India

    This short book first explores India¿s history and cultural background, and then provides guidelines for doing business in India. The historical background may seem remote from day-to-day business considerations, but, in fact, it is essential to understanding the apparent anomalies of Indian negotiating styles, management behavior, government policies and so forth. We urge readers to be patient with the book¿s small type and sometimes convoluted sentence structure, for if you are, you will discover much to reward you. The authors examine business challenges in India, including strategic planning, personnel management, government relations, negotiations and conflict resolution. Any manager investing in, working in or outsourcing to India will find this book very useful.

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