Doing Business in India / Edition 1

Hardcover (Print)
Buy New
Buy New from
Buy Used
Buy Used from
(Save 40%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $2.80
Usually ships in 1-2 business days
(Save 96%)
Other sellers (Hardcover)
  • All (13) from $2.80   
  • New (5) from $21.81   
  • Used (8) from $2.80   


This book analyzes the evolution of India as a major global economic player and what it takes to succeed in the Indian business environment. Kumar and Sethi describe the Indian political, socio-cultural, and economic environment, exposing the constraints and opportunities that the environment poses for the foreign investor. They also reveal the strategies of success for the foreign investor in India. Examples of both successful as well as unsuccessful attempts to penetrate the Indian market are provided.

Read More Show Less

Editorial Reviews

From the Publisher
"Managers of multinational companies easily recognize the paradox of doing business in India: it is both an enormous opportunity and a formidable challenge. Doing Business in India first demystifies the country for Western managers. By describing the underpinnings that animate the behavior of Indian businessmen, bureaucrats, politicians, and managers, it imparts much needed understanding of the country. The book then lays out sensible ways by which Western managers could build their business efforts on such solid understanding. This book completely fulfills its promise of helping managers do business in India."
—Srinivasa Rangan, Professor of Strategy and International Business, Babson College, Massachusetts and Co-author of the best selling book Strategic Alliances: An Entrepreneurial Approach to Globalization

"Doing Business in India. A Guide for Western Managers is a timely and welcome door-opener to India which is rapidly evolving as a major global actor. I find the focus on software industry well motivated, and I am proud to see Wartsila´s success as a case study."
—Paula Lehtomäki, Minister for Foreign Trade and Development of Finland
"Having been working with Indians and Indian companies and Government agencies for some years it was with great expectations I started reading this book. I found the book very interesting, to the point and of great value. In my mind it is more than a guide as it gives some of the fundamental historical and cultural background necessary for a westerner to understand how and what makes Indian businessmen tick. I am convinced the book will be a must for Western Managers wanting to explore business opportunities in India"
—Theis S. Ulriksen, Commercial Counsellor, Royal Norwegian Embassy (ret.), Director Innovation Norway (ret.)

“Very insightful, a real insider's account of how to manage people, government, institutions, and risk in India, with sensitivity to the cultural context in which Indian business works. The introductory chapters that provide a historical context as well are unique. The case studies, which contain up-to-date material, provide frameworks for multinational businessmen to create their own reference points.”
—Rafiq Dossani, Senior Research Scholar, Stanford University

Read More Show Less

Product Details

  • ISBN-13: 9781403967527
  • Publisher: Palgrave Macmillan
  • Publication date: 10/14/2005
  • Edition description: First Edition
  • Edition number: 1
  • Pages: 176
  • Product dimensions: 5.50 (w) x 8.50 (h) x 0.56 (d)

Meet the Author

Rajesh Kumar is an associate professor of International Business at the Aarhus School of Business in Denmark.

Anand Sethi is an independent consultant who works in New Delhi, India.

Read More Show Less

Table of Contents

India: A Commercial History Perspective
• The Rise of India
• A Brief History of the Indian Software Industry
• Cultural Portrait
• Understanding India
• Strategizing Success in India
• Communicating with Indians
• Managing Relationships With the Indian Government
• Negotiating and Resolving Conflicts in India

Read More Show Less

Customer Reviews

Average Rating 5
( 1 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted June 1, 2006

    Worthwhile, though not breezy, insight into India

    This short book first explores India¿s history and cultural background, and then provides guidelines for doing business in India. The historical background may seem remote from day-to-day business considerations, but, in fact, it is essential to understanding the apparent anomalies of Indian negotiating styles, management behavior, government policies and so forth. We urge readers to be patient with the book¿s small type and sometimes convoluted sentence structure, for if you are, you will discover much to reward you. The authors examine business challenges in India, including strategic planning, personnel management, government relations, negotiations and conflict resolution. Any manager investing in, working in or outsourcing to India will find this book very useful.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)