Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets / Edition 2
  • Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets / Edition 2
  • Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets / Edition 2

Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets / Edition 2

by Thomas H. Becker
     
 

ISBN-10: 0313383812

ISBN-13: 9780313383816

Pub. Date: 11/18/2010

Publisher: ABC-CLIO, Incorporated

This hands-on guide teaches executives of small and medium-size U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean.

• Identifies specific selling opportunities among 20 Latin American markets and Latino buyers in the United States

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Overview

This hands-on guide teaches executives of small and medium-size U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean.

• Identifies specific selling opportunities among 20 Latin American markets and Latino buyers in the United States

Product Details

ISBN-13:
9780313383816
Publisher:
ABC-CLIO, Incorporated
Publication date:
11/18/2010
Pages:
280
Sales rank:
481,217
Product dimensions:
6.30(w) x 9.30(h) x 1.20(d)

Table of Contents

Pt. IPeople, places, and possibilities1
1Where and what is Latin America?3
2Latin America means business30
Pt. IIWhy and how Latin Americans do business differently65
3The historic legacy67
4Using cultural literacy to hone your competitive edge112
Pt. IIIThe art of making and keeping the deal149
5Negotiating and selling tips151
6How to avoid letting your good Latin American deal go south207

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