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"This is an important and excellent book for every negotiator." -The Negotiator Magazine
The premier guidebook for conducting cross-cultural business
Doing Business Internationally, Second Edition, is a nontechnical, accessible resource for managing today's multicultural organizations. Revised, restructured, and refocused from its classic first edition, it introduces the revolutionary Cultural Orientations Inventory (COI), a unique and valuable tool for identifying critical skills gaps and practicing style-switching, potentially increasing effectiveness and improving performance.
This fully updated edition revisits the first edition's groundbreaking strategies and techniques, plus presents new tools developed in conjunction with Harvard University, Columbia University, AT&T, and other leading universities and corporations.
|1||The Global Environment||1|
|3||The Cultural Orientations Model||55|
|4||A Survey of Cultural Patterns||91|
|5||Cultural Orientations in Communication||201|
|6||Cultural Competence in Marketing and Sales||247|
|7||Translating Global Vision into Local Action: Focus on Multicultural Teamwork and Collaboration||281|
Posted August 28, 2006
This is an excellent book for learning more about managing multicultural organisations. Already in its second edition after being first published in 1995, it has improved. The COM or Cultural Orientation Model integrates all the cultural dimensions of famous authors Hofstede, Hampden-Turner and Trompenaars, Stewart and Bennett/Rhinesmith, Kluckhohn and Strondtbeck/Hall and Edwart Hall into a cartwheel.Busy international managers could find the approach of breaking the complexities of cultural differences into value orientations a bit theoretical in the absence of case examples and critical incidents. In fact more of these would have helped in getting a vital point accross that cultural boundaries are not national boundaries. For people involved in designing performance management systems and strategic planning in multucultural organisations this book is highly recommended reading.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.