Doing Business Internationally, Second Edition: The Guide to Cross-Cultural Success / Edition 2

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A Lucid and Logical Guidebook to Understanding Foreign Cultures and Conducting Successful Cross-Cultural Business

In addition to knowing what to expect when operating in other nations and cultures, businesspeople today must also be keenly aware of their own unseen and often unrecognized cultural feelings and biases. The stakes are too high and mistakes too costly to risk cultural misunderstandings.

Doing Business Internationally, second edition, is an insightful and hands-on introduction to the prevalent practices, behaviors, and attitudes of cultures and people around the world. Revised, restructured, and refocused from its classic first edition, this ground-breaking book provides:

  • In-depth analyses of 6 important global regions
  • The 4 basic skills necessary for becoming culturally competent
  • The Cultural Orientations Inventory (COI) A powerful tool for identifying and correcting one's cultural skills gaps

The key to global business success is preparation, but a new century has brought new rules of preparation. Let Doing Business Internationally show you how to increase your interpersonal effectiveness in virtually any global setting, seamlessly transfer your operational and communication skills from one culture to the next, and dramatically improve your cross-cultural business performance.

More than at any time in history, today's world is characterized by the continuous movement of people across international orders, increased globalization of business via the Internet and other technological factors, and widespread social, economic, and political upheaval. Empathy and understanding of other cultures is important to the interpersonal success of individuals and essential to the business success of multinational corporations and their executives.

Doing Business Internationally represents an ideal introduction to achieving that vital understanding. From the economic, societal, and organizational trends that define the phenomenon of globalization to the actual practices necessary for functioning effectively in the increasingly interconnected yet still diverse world, this focused yet wide-ranging report presents

  • Techniques for minimizing the impact of cultural differences in a business setting
  • Models for understanding the hidden forces that guide institutions, behaviors, and interactions
  • Strategies for leveraging culture to establish and maintain competitive advantage

Along with innovative products and processes, global market leaders today must have effective cross-cultural communication skills. The revised and updated edition of the international classic Doing Business Internationally is the most comprehensive "user's manual" available for developing those skills. This important book examines the essentials of cross-cultural understanding through the prism of today's demanding corporate environment, and creates a template for succeeding in a business world that has completely rewritten the rules of interpersonal communication and performance.

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Product Details

  • ISBN-13: 9780071378321
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 8/23/2002
  • Edition description: REV
  • Edition number: 2
  • Pages: 288
  • Sales rank: 1,014,495
  • Product dimensions: 6.40 (w) x 9.30 (h) x 1.29 (d)

Meet the Author

Thomas Walker is chief operating officer of Training Management Corporation (TMC), a recognized leader in the field of global management and cross-cultural consulting and training. A veteran of over two decades in international human resources development, Walker spent a number of years both living and working overseas.

Danielle Medina Walker is founder and president of Training Management Corporation.

Fluent in four languages, Ms. Walker has worked and consulted extensively with major companies in North America, Asia, Europe, and the Middle East, and is coauthor of several books on achieving global professional success.

Joerg Schmitz is senior director of Training Management Corporation. A cultural anthropologist by training, Schmitz specializes in consulting on strategic global learning initiatives and delivering management training to global companies and organizations both in the United States and overseas.

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Table of Contents

1 The Global Environment 1
2 Culture 33
3 The Cultural Orientations Model 55
4 A Survey of Cultural Patterns 91
5 Cultural Orientations in Communication 201
6 Cultural Competence in Marketing and Sales 247
7 Translating Global Vision into Local Action: Focus on Multicultural Teamwork and Collaboration 281
Notes 313
Index 323
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  • Anonymous

    Posted August 28, 2006

    Important and excellent book for international managers and negotiators

    This is an excellent book for learning more about managing multicultural organisations. Already in its second edition after being first published in 1995, it has improved. The COM or Cultural Orientation Model integrates all the cultural dimensions of famous authors Hofstede, Hampden-Turner and Trompenaars, Stewart and Bennett/Rhinesmith, Kluckhohn and Strondtbeck/Hall and Edwart Hall into a cartwheel.Busy international managers could find the approach of breaking the complexities of cultural differences into value orientations a bit theoretical in the absence of case examples and critical incidents. In fact more of these would have helped in getting a vital point accross that cultural boundaries are not national boundaries. For people involved in designing performance management systems and strategic planning in multucultural organisations this book is highly recommended reading.

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