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A Lucid and Logical Guidebook to Understanding Foreign Cultures and Conducting Successful Cross-Cultural Business
In addition to knowing what to expect when operating in other nations and cultures, businesspeople today must also be keenly aware of their own unseen and often unrecognized cultural feelings and biases. The stakes are too high and mistakes too costly to risk cultural misunderstandings.
Doing Business Internationally, second edition, is an insightful and hands-on introduction to the prevalent practices, behaviors, and attitudes of cultures and people around the world. Revised, restructured, and refocused from its classic first edition, this ground-breaking book provides:
The key to global business success is preparation, but a new century has brought new rules of preparation. Let Doing Business Internationally show you how to increase your interpersonal effectiveness in virtually any global setting, seamlessly transfer your operational and communication skills from one culture to the next, and dramatically improve your cross-cultural business performance.
More than at any time in history, today's world is characterized by the continuous movement of people across international orders, increased globalization of business via the Internet and other technological factors, and widespread social, economic, and political upheaval. Empathy and understanding of other cultures is important to the interpersonal success of individuals and essential to the business success of multinational corporations and their executives.
Doing Business Internationally represents an ideal introduction to achieving that vital understanding. From the economic, societal, and organizational trends that define the phenomenon of globalization to the actual practices necessary for functioning effectively in the increasingly interconnected yet still diverse world, this focused yet wide-ranging report presents
Along with innovative products and processes, global market leaders today must have effective cross-cultural communication skills. The revised and updated edition of the international classic Doing Business Internationally is the most comprehensive "user's manual" available for developing those skills. This important book examines the essentials of cross-cultural understanding through the prism of today's demanding corporate environment, and creates a template for succeeding in a business world that has completely rewritten the rules of interpersonal communication and performance.
|1||The Global Environment||1|
|3||The Cultural Orientations Model||55|
|4||A Survey of Cultural Patterns||91|
|5||Cultural Orientations in Communication||201|
|6||Cultural Competence in Marketing and Sales||247|
|7||Translating Global Vision into Local Action: Focus on Multicultural Teamwork and Collaboration||281|
Posted August 28, 2006
This is an excellent book for learning more about managing multicultural organisations. Already in its second edition after being first published in 1995, it has improved. The COM or Cultural Orientation Model integrates all the cultural dimensions of famous authors Hofstede, Hampden-Turner and Trompenaars, Stewart and Bennett/Rhinesmith, Kluckhohn and Strondtbeck/Hall and Edwart Hall into a cartwheel.Busy international managers could find the approach of breaking the complexities of cultural differences into value orientations a bit theoretical in the absence of case examples and critical incidents. In fact more of these would have helped in getting a vital point accross that cultural boundaries are not national boundaries. For people involved in designing performance management systems and strategic planning in multucultural organisations this book is highly recommended reading.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.