Doing Business on the World Wide Web

Doing Business on the World Wide Web

by Marni C. Patterson
     
 

ISBN-10: 1560523905

ISBN-13: 9781560523901

Pub. Date: 07/01/1997

Publisher: Crisp Publications, Inc.

This book presents the possibilities and potentials of doing business on the Internet, establishing your own web page, and offers basic how-to information on getting started on the Web.

Overview

This book presents the possibilities and potentials of doing business on the Internet, establishing your own web page, and offers basic how-to information on getting started on the Web.

Product Details

ISBN-13:
9781560523901
Publisher:
Crisp Publications, Inc.
Publication date:
07/01/1997
Edition description:
New Edition
Pages:
120
Product dimensions:
7.44(w) x 9.27(h) x 0.41(d)

Table of Contents

Prefaceiii
Introductionxi
Section IStarting Up1
Equipment You'll Need3
On-line Service or ISP4
Section IILet's Get Connected7
Locating Web Sites9
Navigating the Web10
Section IIIA Web Page of Your Own17
Design Tips20
Should I Do It Myself or Hire Someone?24
Case Study--Soundview Executive Book Summaries26
Case Study--Presence Information Design27
The Design and Planning Process28
Examples of Effective Web Sites30
Section IVPlanning and Organizing a Web Page39
Subject Company41
Elements to Include42
Case Analysis44
Section VGetting Noticed47
Server Strategy49
Search Engines53
Newsgroups54
Linking with Other Web Pages56
On-line Advertising57
Support Your Web Site in Other Advertising57
Cybermalls57
Section VIMeasuring Success61
Getting a Reaction63
Tools and Resources65
Section VIIWeb-Based Business Ideas71
Direct Sales74
Selling Ad Space76
Selling Subscriptions77
On-line Services77
Section VIIIThwarting Hackers and Cypherpunks81
Concerning Security Issues83
Resources and Tools85
Does All This Really Work?88
Section IXThe Future of the Web91
Hot Java93
Three-Dimensional Web Sites93
Common Client Interface95
The Many Languages of the Web95
In Conclusion102
Resource Directory103
Glossary111
References121

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