Doing Business on the World Wide Web

Doing Business on the World Wide Web

by Marni C. Patterson
     
 

ISBN-10: 1560523905

ISBN-13: 9781560523901

Pub. Date: 07/01/1997

Publisher: Crisp Publications, Inc.

This book presents the possibilities and potentials of doing business on the Internet, establishing your own web page, and offers basic how-to information on getting started on the Web.  See more details below

Overview

This book presents the possibilities and potentials of doing business on the Internet, establishing your own web page, and offers basic how-to information on getting started on the Web.

Product Details

ISBN-13:
9781560523901
Publisher:
Crisp Publications, Inc.
Publication date:
07/01/1997
Edition description:
New Edition
Pages:
120
Product dimensions:
7.44(w) x 9.27(h) x 0.41(d)

Table of Contents

Preface
Introduction
Equipment You'll Need3
On-line Service or ISP4
Locating Web Sites9
Navigating the Web10
Design Tips20
Should I Do It Myself or Hire Someone?24
Case Study - Soundview Executive Book Summaries26
Case Study - Presence Information Design27
The Design and Planning Process28
Examples of Effective Web Sites30
Subject Company41
Elements to Include42
Case Analysis44
Server Strategy49
Search Engines53
Newsgroups54
Linking with Other Web Pages56
On-line Advertising57
Support Your Web Site in Other Advertising57
Cybermalls57
Getting a Reaction63
Tools and Resources65
Direct Sales74
Selling Ad Space76
Selling Subscriptions77
On-line Services77
Concerning Security Issues83
Resources and Tools85
Does All This Really Work?88
Hot Java93
Three-Dimensional Web Sites93
Common Client Interface95
The Many Languages of the Web95
In Conclusion102
Resource Directory103
Glossary111
References121

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