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Doing Business on the World Wide Web

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Overview

This book presents the possibilities and potentials of doing business on the Internet, establishing your own web page, and offers basic how-to information on getting started on the Web.
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Product Details

  • ISBN-13: 9781560523901
  • Publisher: Crisp Publications, Inc.
  • Publication date: 7/1/1997
  • Edition description: New Edition
  • Pages: 120
  • Product dimensions: 7.44 (w) x 9.27 (h) x 0.41 (d)

Table of Contents

Preface
Introduction
Equipment You'll Need 3
On-line Service or ISP 4
Locating Web Sites 9
Navigating the Web 10
Design Tips 20
Should I Do It Myself or Hire Someone? 24
Case Study - Soundview Executive Book Summaries 26
Case Study - Presence Information Design 27
The Design and Planning Process 28
Examples of Effective Web Sites 30
Subject Company 41
Elements to Include 42
Case Analysis 44
Server Strategy 49
Search Engines 53
Newsgroups 54
Linking with Other Web Pages 56
On-line Advertising 57
Support Your Web Site in Other Advertising 57
Cybermalls 57
Getting a Reaction 63
Tools and Resources 65
Direct Sales 74
Selling Ad Space 76
Selling Subscriptions 77
On-line Services 77
Concerning Security Issues 83
Resources and Tools 85
Does All This Really Work? 88
Hot Java 93
Three-Dimensional Web Sites 93
Common Client Interface 95
The Many Languages of the Web 95
In Conclusion 102
Resource Directory 103
Glossary 111
References 121
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