- Shopping Bag ( 0 items )
Ships from: Phoenix, AZ
Usually ships in 1-2 business days
This publication provides a welcome opportunity to return to a classic text of cultural studies pedagogy and to apply its insights to contemporary issues of culture, media and identity and their connections to the production and consumption of technology. The combination of the original Walkman case study with useful 'back to the future' sections provides a great opportunity for students to reflect on the cultural meanings of smart phones, social media and user-generated knowledge.
Dr Richard Elliott
School of Media, Film and Music, University of Sussex
Arguably the most famous book in its field, Doing Cultural Studies: the Story of the Sony Walkman is the text that lead to Cultural Studies becoming a respected and accepted discipline throughout the rest of the world.... Any 21st century observer might object and ask, somewhat perplexed, “who owns a Walkman nowadays?”... 16 years after the first edition, the authors can now write in a comparative fashion between two eras: ‘Comparing the cultural practices associated with the Walkman with the practices related to modern Web-based mobile devices reveals both continuities and changes in the ways such technologies have been represented, identified with, produced, consumed and regulated, and the way they have been discussed in the media as well as in academic debates within the cultural and social sciences’ (p. xii).
In theoretical terms, the legacy of Doing Cultural Studies confirms that this classic read is not just about the Walkman itself, but represents a series of clear observations about the symbolic meanings of culture... This fundamental reading on Cultural Studies should be read not only by students and scholars in this particular field, but by students in a variety of domains including sociology of culture, political economy of culture, popular music studies, media studies, and marketing. Non-scholars will also be able to follow it and appreciate its numerous ideas. Most importantly, those who read this book’s first edition many years ago must read this enriched second edition as it remains timely and relevant for today, in its accurate understanding of how we, collectively, identify and consume culture. The now forgone era of the Walkman serves as a useful comparison about how some things seem to change or can remain the same in subtle ways. That is what academic books are made for.
Read the full review here
|Sect. 1||Making Sense of the Walkman||7|
|Sect. 2||The Production of the Sony Walkman||41|
|Sect. 3||Designing the Walkman: Articulating Production and Consumption||61|
|Sect. 4||Sony as a Global Firm||75|
|Sect. 5||Consuming the Walkman||83|
|Sect. 6||Regulating the Walkman||111|
|Reading A: 'The work of art in the age of mechanical reproduction'||125|
|Reading B: 'Mobile privatization'||128|
|Reading C: 'Scratching a global dream'||130|
|Reading D: 'The selling of the "Walkman"'||131|
|Reading E: 'How Sony Corporation became first with kids'||133|
|Reading F: 'Listening otherwise, music miniaturized: a different type of question about revolution'||135|
|Reading G: 'A miniature history of the Walkman'||141|
|Reading H: 'Menace II society'||143|