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Providing an accessible examination of ethics, Doing Ethics in Media introduces students to ethical theory and provides a grounded discussion of ethics in the context of today’s media outlets. Emphasizing the understanding of ethics, the text will help readers 'do ethics' expeditiously, honestly, and efficiently when they enter the workplace and need to make critical ethical decisions on deadline.
The text is organized around six decision-making questions, and cases demonstrate the application of these questions to real-world scenarios. Each chapter focuses on a specific ethical theory or issue, with a thorough discussion of the key points accompanied by practical applications, demonstrated through references to classic and contemporary issues in media. Student voices are heard throughout the book, illustrating how they have grappled with and applied the concepts in their own worlds and in the media.
Distinctive features include:
a new approach to ethical decision making through the "5W’s and H" questions that serve as the book’s framework
discussions and case studies aimed at five media disciplines: journalism, new media, advertising, public relations, and entertainment. Cases engage students at early stages of their careers, and consider that most students will change careers several times
comprehensive materials on classic moral theory and current issues such as truth telling and deception, values, persuasion and propaganda, privacy, diversity, loyalty, moral development, and codes of ethics
user-friendly approach throughout the book challenges students to think for themselves rather than imposing answers on them
connects the model or theory to every decision-making challenge (44 cases and dozens of practical applications)
a Companion Website with ancillary materials for students and for instructors (including a test bank and instructor’s manual).
This text has been written for undergraduates and graduate students studying media ethics in mass media, journalism, and media studies. It also will serve students in rhetoric, popular culture, communication studies, and interdisciplinary social sciences.
Jay Black is Poynter Jamison Chair in Media Ethics, Emeritus, at the University of South Florida St. Petersburg. He is founding co-editor of the Journal of Mass Media Ethics and has authored or edited ten volumes. He was named co-winner of the first Freedom Forum Journalism Teacher of the Year award in 1997.
Chris Roberts is an assistant professor at the University of Alabama. He started his media career working for newspapers and radio stations in his hometown of Anniston, Alabama, before becoming a full-time reporter and editor for newspapers in Birmingham, Ala., and Columbia, S.C.