Doing Ethics in Media: Theories and Practical Applications

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Providing an accessible examination of ethics, Doing Ethics in Media introduces students to ethical theory and provides a grounded discussion of ethics in the context of today’s media outlets. Emphasizing the understanding of ethics, the text will help readers 'do ethics' expeditiously, honestly, and efficiently when they enter the workplace and need to make critical ethical decisions on deadline.

The text is organized around six decision-making questions, and cases demonstrate the application of these questions to real-world scenarios. Each chapter focuses on a specific ethical theory or issue, with a thorough discussion of the key points accompanied by practical applications, demonstrated through references to classic and contemporary issues in media. Student voices are heard throughout the book, illustrating how they have grappled with and applied the concepts in their own worlds and in the media.

Distinctive features include:

  • a new approach to ethical decision making through the "5W’s and H" questions that serve as the book’s framework
  • discussions and case studies aimed at five media disciplines: journalism, new media, advertising, public relations, and entertainment. Cases engage students at early stages of their careers, and consider that most students will change careers several times
  • comprehensive materials on classic moral theory and current issues such as truth telling and deception, values, persuasion and propaganda, privacy, diversity, loyalty, moral development, and codes of ethics
  • user-friendly approach throughout the book challenges students to think for themselves rather than imposing answers on them
  • connects the model or theory to every decision-making challenge (44 cases and dozens of practical applications)
  • a Companion Website with ancillary materials for students and for instructors (including a test bank and instructor’s manual).

This text has been written for undergraduates and graduate students studying media ethics in mass media, journalism, and media studies. It also will serve students in rhetoric, popular culture, communication studies, and interdisciplinary social sciences.

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Product Details

  • ISBN-13: 9780415881548
  • Publisher: Taylor & Francis
  • Publication date: 3/8/2011
  • Edition description: New Edition
  • Pages: 456
  • Sales rank: 1,238,799
  • Product dimensions: 7.30 (w) x 9.20 (h) x 1.20 (d)

Meet the Author

Jay Black is Poynter Jamison Chair in Media Ethics, Emeritus, at the University of South Florida St. Petersburg. He is founding co-editor of the Journal of Mass Media Ethics and has authored or edited ten volumes. He was named co-winner of the first Freedom Forum Journalism Teacher of the Year award in 1997.

Chris Roberts is an assistant professor at the University of Alabama. He started his media career working for newspapers and radio stations in his hometown of Anniston, Alabama, before becoming a full-time reporter and editor for newspapers in Birmingham, Ala., and Columbia, S.C.

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Table of Contents

Question 1: What’s Your Problem?

Ethics and Moral Reasoning

Question 2: Why Not Follow the Rules?

Codes of Ethics and Justification Models

Media Traditions and the Paradox of Professionalism

Question 3: Who Wins, Who Loses?

Moral Development and the Expansion of Empathy

Loyalty and Diversity

Question 4: What’s it Worth?

Personal and Professional Values

Truth and Deception

Privacy and Public Life

Persuasion and Propaganda

Question 5: Who’s Whispering in Your Ear?

Consequentialism and Utility

Deontology and Moral Rules

Virtue, Justice, and Care

Question 6: How’s Your Decision Going to Look?

Accountability, Transparency, and Credibility

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