×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Doing Social Media So It Matters, Special Report
     

Doing Social Media So It Matters, Special Report

by Laura Solomon
 
Facebook, Twitter, MySpace, LinkedIn: it's difficult enough to keep abreast of social media Web sites, let alone understand how they fit into today's library. This practical resource brings together current information on the topic in a concise format that's easy to digest. Laura Solomon is a librarian with more than a decade of experience in Web development,

Overview

Facebook, Twitter, MySpace, LinkedIn: it's difficult enough to keep abreast of social media Web sites, let alone understand how they fit into today's library. This practical resource brings together current information on the topic in a concise format that's easy to digest. Laura Solomon is a librarian with more than a decade of experience in Web development, design, and technology, and her timely guide
Provides context on the social media phenomenon
Offers practical advice on how libraries can choose, use, and monitor these tools effectively
Identifies additional resources and best practices
Solomon has written a unique, to-the-point guidebook for those ready to jump into the deep end of the pool and commence or improve their library's tweeting, posting, and friending.
--------------------------------------------------------------------------------
Table of Contents:Introduction; 1 Getting a (Better) Grip on Social Media; 2 Getting Started; 3 Understanding Social Media; 4 Strategies for Social Media Success; 5 What Can We Count? 6 Is It Worth It? 7 A Few Final Words; Bibliography

Editorial Reviews

School Library Journal
This slim manual is packed with useful advice. Solomon, a library services manager for the Ohio Public Information Network, sprinkles her account with real-world examples of the power of libraries leveraging social media. She makes a strong case for establishing social-media accounts, stressing the importance of setting goals before beginning, as well as describing the different kinds of accounts. Discussions about branding, social capital, and other strategies for success are especially important. Wrapping up with chapters on statistics and whether the investment of time and effort is worthwhile, Solomon gives libraries the knowledge they need to proceed on their own. Equally relevant for librarians developing a professional presence online, this guide fully covers the world of social media. For any librarian who feels lost in this area, this book will be a lifeline.—Melissa Rabey, Frederick County Public Libraries, MD

Product Details

ISBN-13:
9780838910672
Publisher:
ALA Editions
Publication date:
11/18/2010
Edition description:
New Edition
Pages:
80
Sales rank:
1,316,772
Product dimensions:
8.50(w) x 11.00(h) x 0.17(d)

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews