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Dollar Bill Knows No Sex: Lesson in Business Life, and Money from the Founder of the National Association for Female Executives

Overview

Women can compete and win in the business world without being part of the "old boy" network that men depend on. Step by step, Rue revels her proven secret for launching successful ventures ... and winning financial freedom ... in the corporate and small-business world. In this savvy, down-to-earth guide, she shares the inspiring, "can-do" philosophy that transformed her into a super saleswoman, millionaire, and founder of the most prestigious organization of business women in America - the National Association ...
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Overview

Women can compete and win in the business world without being part of the "old boy" network that men depend on. Step by step, Rue revels her proven secret for launching successful ventures ... and winning financial freedom ... in the corporate and small-business world. In this savvy, down-to-earth guide, she shares the inspiring, "can-do" philosophy that transformed her into a super saleswoman, millionaire, and founder of the most prestigious organization of business women in America - the National Association for Female Executives (NAFE), now 250,000 strong. Let her show you how to harness your inner strengths, mine your creativity, master the art of selling, build a support system for success, and dare to achieve the success you've always dreamed of.
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Editorial Reviews

Publishers Weekly - Cahners\\Publishers_Weekly
At age 18, Rue launched a highly profitable string of Wendy Teenscene clothing boutiques in Los Angeles. Later, she started an executive search firm and, in 1972, became founder and president of the National Association for Female Executives, which aims to convince big corporations to market credit cards, bank loans, insurance and other financial products and services to women. In this shoot-from-the-hip business autobiography written with Abarbanel (How to Succeed on Your Own) Rue, known for her sassy wit and unconventional business attire (she invariably wears California white), candidly charts her checkered path to entrepreneurial success, strewn with frustration, unemployment, near-bankruptcy, three divorces and years as a hardworking mother of two young sons. Though much of the advice offered here has a familiar ring (stay true to yourself, build a support system), there's also a lot of contrarian admonition (beware of market research, never chase the competition). Rue's never-say-die spirit informs an inspirational survivor's manual for women seeking financial and emotional independence.
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Product Details

  • ISBN-13: 9780070577879
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 2/28/1997
  • Edition number: 70
  • Pages: 160
  • Product dimensions: 6.28 (w) x 9.31 (h) x 1.01 (d)

Table of Contents

Foreword
Introduction
Acknowledgments
Ch. 1 Dreamer on Sunset Boulevard 1
Ch. 2 A Million-Dollar Marketing Lesson for $1.49! 15
Ch. 3 Doing It Your Way 33
Ch. 4 Do You Have What It Takes to Be an Entrepreneur? 51
Ch. 5 Building a Support System for Success 71
Ch. 6 Bouncing Back from Rock Bottom 89
Ch. 7 Playboy, Nafe, and Me: The Birth of a Dream 107
Ch. 8 Nobody's Ever Done It Before? So What! 127
Ch. 9 Moving with the World 151
Ch. 10 Strategy, Smategy: Bending the Rules of Business 165
Ch. 11 My Top 10 Sales Tips 185
Ch. 12 Putting Your Dreams to Work 201
Index 205
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