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The first and only book written specifically for aspiring and established special events professionals, Dollars and Events provides all the information you need to start, grow, and manage a special events-related business or career. You'll learn how to develop a vision, a mission, and a strategy; manage your finances; find the capital you need; create a marketing plan; and hire and keep employees that will help your business thrive.
You'll also find:
Vision, Mission, Strategic Planning.
The Event Business Audit.
The Marketing Plan.
Finding and Keeping Great People.