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Your guide through the domain name maze - these days, every business or organization needs a Web presence. But how do you find and register a memorable Web address? In this easy-to-follow guide, a preeminent domain name services firm walks you through the ins and outs of the domain name game, from registering and trademarking a new name to buying or selling an existing site.
Discover how to: choose and register a name and extension protect your domain name using trademarks buy or sell a name on the resale market profit by renting your name value and sell your Web business
Introduction.
PART I: Understanding Domain Names.
Chapter 1: The New Domain Name Marketplace.
Chapter 2: Parts Is Parts: Understanding the Syntax of Internet Addresses.
Chapter 3: The New "Land Rush" in Domain Names.
PART II: Finding the Right Domain Name.
Chapter 4: Choosing a Domain Name and Extension.
Chapter 5: Registering Your Domain Name.
PART III: Navigating the Sometimes Rough Waters of Trademark Issues.
Chapter 6: Understanding Trademarks.
Chapter 7: Dealing with Domain Name Trademark Issues.
Chapter 8: Trademarking Your Domain Name.
PART IV: Buying a Domain Name.
Chapter 9: Buying a Domain Name on the Resale Market.
Chapter 10: Valuing a Domain Name.
PART V: Profiting from Your Domain Name.
Chapter 11: Selling Your Domain Name.
Chapter 12: Renting Out Your Domain Name.
PART VI: Buying and Selling Web Sites.
Chapter 13: Understanding the New Resale Market for Web Sites.
Chapter 14: Buying an Existing Web Site.
Chapter 15: Valuing a Web Site.
Chapter 16: Selling Your Web-Based Business.
PART VII: The Part of Tens.
Chapter 17: The Top Ten Prices Paid for Domain Names.
Chapter 18: Ten Great Domain Name Web Sites.
Chapter 19: Ten Mistakes to Avoid When Registering a Domain Name.
Chapter 20: Ten Mistakes to Avoid when Buying or Selling a Domain Name.
Chapter 21: Ten Domain Name Trademark Problems to Avoid.
Appendix A: A Guide to Global ccTLDs.
Appendix B: Glossary.
Appendix C: Resources.
Index.
Book Registration Information.
Overview
Your guide through the domain name maze - these days, every business or organization needs a Web presence. But how do you find and register a memorable Web address? In this easy-to-follow guide, a preeminent domain name services firm walks you through the ins and outs of the domain name game, from registering and trademarking a new name to ...