Twitter is a social networking and micro-blogging service that allows its users to send and read other users' updates (known as tweets ), which are text-based posts of up to 140 characters in length. Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. You may think and then what? Its simplicity is perhaps its charm and twittering is growing at a phenomenal rate. Already in the US 1 in every 10 persons are using the site, including Barack Obama. With a recent $35million investment from private investors Twitter is predicted to soon take over Facebook in its reach. Innovative companies like Apple and Ford have already discovered the instant benefits of using the social media phenomenon to reach consumers directly, build their brand, and increase sales. Dominate your market with Twitter is the first UK book to be publish on this growing spectacle. In it digital marketing experts Jon Smith and José Llinares reveal how marketers can use Twitter to their best advantage, creating strategies to build a loyal following among Twitter members and expand awareness for their product or service. It s a straight talking, no-waffle practical pocket guide and the tips inside can put into practice immediately.
