Don't Believe in the Calorie

The background to this book, and why I would propose that it is fit for purpose for anyone.
This book is focused on improving the body shape and therefore usually the esteem of individuals.
In doing so their health and fitness will also improve.
It will...
But health and fitness are not necessarily the focus of this manual, and surprisingly nor are they often the focus for the individual concerned.
There is a huge difference between being fit and looking fit.
Do not confuse the two.
There are those who are fit, but do not look fit.
There are those who are not fit, but do look fit.
Many professionals in this field still confuse the two, gaining great fitness for individuals without gaining the desired physical change.
Therefore:
Do not attempt to lose weight.
Do attempt to lose body fat.
There is a difference.

Diet alone will not work.
Nor will cardio work alone.
Nor will resistance training alone.
Good use of nutrition with cardio work and resistance training will work; putting these 3 together is the only way to truly lose body fat permanently.
Together these will take a positive effect.
People, particularly those in the "industry", frown at my claim that most attending the gym are not there to get fit, but simply to look fit. Certainly the weight loss companies (or many now terming themselves "shape management" companies) have no interest in the health of their clients, their one motivation (apart from running a business and making money out of others misery) is simply to lose weight for their client, and as I have stated before there is nothing essentially healthy about this, plenty of ill health can occur due to weight loss.
Talk to people about being fit and generally they get very confused as to what that means, talk to them about being healthy and the confusion really starts. They might talk about what they have been told to talk about by those pervasive adverts, and food companies, but in reality this bares little or no relationship to fitness, health or what people actually want to achieve.
We are all so very confused, mainly because this whole scene has been hijacked by the biggest companies jumping on the band wagon and bending our understanding as to what it is to be healthy, and fit.

1114304657
Don't Believe in the Calorie

The background to this book, and why I would propose that it is fit for purpose for anyone.
This book is focused on improving the body shape and therefore usually the esteem of individuals.
In doing so their health and fitness will also improve.
It will...
But health and fitness are not necessarily the focus of this manual, and surprisingly nor are they often the focus for the individual concerned.
There is a huge difference between being fit and looking fit.
Do not confuse the two.
There are those who are fit, but do not look fit.
There are those who are not fit, but do look fit.
Many professionals in this field still confuse the two, gaining great fitness for individuals without gaining the desired physical change.
Therefore:
Do not attempt to lose weight.
Do attempt to lose body fat.
There is a difference.

Diet alone will not work.
Nor will cardio work alone.
Nor will resistance training alone.
Good use of nutrition with cardio work and resistance training will work; putting these 3 together is the only way to truly lose body fat permanently.
Together these will take a positive effect.
People, particularly those in the "industry", frown at my claim that most attending the gym are not there to get fit, but simply to look fit. Certainly the weight loss companies (or many now terming themselves "shape management" companies) have no interest in the health of their clients, their one motivation (apart from running a business and making money out of others misery) is simply to lose weight for their client, and as I have stated before there is nothing essentially healthy about this, plenty of ill health can occur due to weight loss.
Talk to people about being fit and generally they get very confused as to what that means, talk to them about being healthy and the confusion really starts. They might talk about what they have been told to talk about by those pervasive adverts, and food companies, but in reality this bares little or no relationship to fitness, health or what people actually want to achieve.
We are all so very confused, mainly because this whole scene has been hijacked by the biggest companies jumping on the band wagon and bending our understanding as to what it is to be healthy, and fit.

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Don't Believe in the Calorie

Don't Believe in the Calorie

by Matt Heath
Don't Believe in the Calorie

Don't Believe in the Calorie

by Matt Heath

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Overview

The background to this book, and why I would propose that it is fit for purpose for anyone.
This book is focused on improving the body shape and therefore usually the esteem of individuals.
In doing so their health and fitness will also improve.
It will...
But health and fitness are not necessarily the focus of this manual, and surprisingly nor are they often the focus for the individual concerned.
There is a huge difference between being fit and looking fit.
Do not confuse the two.
There are those who are fit, but do not look fit.
There are those who are not fit, but do look fit.
Many professionals in this field still confuse the two, gaining great fitness for individuals without gaining the desired physical change.
Therefore:
Do not attempt to lose weight.
Do attempt to lose body fat.
There is a difference.

Diet alone will not work.
Nor will cardio work alone.
Nor will resistance training alone.
Good use of nutrition with cardio work and resistance training will work; putting these 3 together is the only way to truly lose body fat permanently.
Together these will take a positive effect.
People, particularly those in the "industry", frown at my claim that most attending the gym are not there to get fit, but simply to look fit. Certainly the weight loss companies (or many now terming themselves "shape management" companies) have no interest in the health of their clients, their one motivation (apart from running a business and making money out of others misery) is simply to lose weight for their client, and as I have stated before there is nothing essentially healthy about this, plenty of ill health can occur due to weight loss.
Talk to people about being fit and generally they get very confused as to what that means, talk to them about being healthy and the confusion really starts. They might talk about what they have been told to talk about by those pervasive adverts, and food companies, but in reality this bares little or no relationship to fitness, health or what people actually want to achieve.
We are all so very confused, mainly because this whole scene has been hijacked by the biggest companies jumping on the band wagon and bending our understanding as to what it is to be healthy, and fit.


Product Details

BN ID: 2940044262393
Publisher: Matt Heath
Publication date: 01/18/2013
Sold by: Smashwords
Format: eBook
File size: 113 KB

About the Author

Having completed my Degree in Sport Science I moved out to New Zealand the land of my birth.

Whilst Personal Training and running Sport Psychology clinics it soon became apparent that the information in the health and fitness industry is not fit for purpose.

I had to unlearn much of the information from University and find a new path to gaining sedentary adults in particular real success in weight loss, weight management, and healthy lifestyle for life.

I have formulated my "solutions" and now run my business based on these. they challenge the very foundation of the weight loss industry, along with the health and fitness industries.

I still train individuals and athletes alike.
I give public talks, Radio talks, and talks to companies and the NHS.

I currently have a business partnership to produce an IPhone App based on my work, along with hardware to integrate the individuals results with the App via bluetooth.

The book is currently at the publishers, and should help clarify where the industry has misled us for so long, and in doing so provide the answers on where we need to go to actually provide the results people genuinely need to avoid a life time of yo-yo dieting and obesity.

Specialties: Weight loss
weight management
exercise prescription
lifestyle advice
well-being
nutrition

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