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Don't Go to the Cosmetics Counter without Me: An Eye Opening Guide to Brand Name Cosmetics
     

Don't Go to the Cosmetics Counter without Me: An Eye Opening Guide to Brand Name Cosmetics

by Paula Begoun, Miriam Bulmer (Editor)
 

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Paula Begoun's mission is to educate women on the facts that the $45 billion cosmetics industry doesn't want people to know. In her makeup and skincare bible, she deciphers ingredient lists, translates cosmetics-counter beauty babble, and evaluates the worth of virtually every product on the market. This completely revised and expanded edition includes more than 75

Overview

Paula Begoun's mission is to educate women on the facts that the $45 billion cosmetics industry doesn't want people to know. In her makeup and skincare bible, she deciphers ingredient lists, translates cosmetics-counter beauty babble, and evaluates the worth of virtually every product on the market. This completely revised and expanded edition includes more than 75 new product lines. "Her straight talk about what cosmetics can and can't do has penetrated the blare of magazine and advertising hype." - San Francisco Chronicle; "Paula is nationally recognized as an authority on the subject of cosmetics. . . . She takes the cosmetics companies to task." - Miami Herald.

Editorial Reviews

Miami Herald
Paula is nationally recognized as an authority on the subject of cosmetics for her objective product appraisals and her role as a consumer advocate. She takes the cosmetics companies to task for their puffed-up claims and misleading information.
San Francisco Chronicle
Her straight talk about what cosmetics can and can't do has penetrated the blare of magazine and advertising hype.

Product Details

ISBN-13:
9781877988097
Publisher:
Beginning Press
Publication date:
11/28/1994
Pages:
300

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