Don't Make Me Think! A Common Sense Approach to Web Usability

Overview

People won't use your web site if they can't find their way around it. Whether you call it usability, ease-of-use, or just good design, companies staking their fortunes and their futures on their Web sites are starting to recognize that it's a bottom-line issue. In Don't Make Me Think, usability expert Steve Krug distills his years of experience and observation into clear, practical--and often amusing--common sense advice for the people in the trenches (the designers, programmers, writers, editors, and ...

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Overview

People won't use your web site if they can't find their way around it. Whether you call it usability, ease-of-use, or just good design, companies staking their fortunes and their futures on their Web sites are starting to recognize that it's a bottom-line issue. In Don't Make Me Think, usability expert Steve Krug distills his years of experience and observation into clear, practical--and often amusing--common sense advice for the people in the trenches (the designers, programmers, writers, editors, and Webmasters), the people who tell them what to do (project managers, business planners, and marketing people), and even the people who sign the checks.

Krug's clearly explained, easily absorbed principles will help you sleep better at night knowing that all the hard work going into your site is producing something that people will actually want to use.

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Editorial Reviews

From Barnes & Noble
Exactly how do you deliver great web usability? This book shows you, start to finish! Steve Krug knows his stuff, and this slim volume brings together a career's worth of hands-on wisdom and experience. Discover how users really use the Web nowadays -- it's not how you think. Learn how to design pages for scanning, not reading; how to write for the Web; how to build great navigation; create an outstanding home page; and more. Includes three great chapters on doing your own low-budget usability testing -- and making sense of the results.
Booknews
Krug, a usability consultant who has worked for companies like Apple and Netscape, offers sharp observations, a healthy dash of humor, and straightforward solutions to fundamental Web design problems. He shows how to design pages for scanning, how to eliminate needless words, how to design a home page, and how to streamline design for user navigation. He also reveals why most Web design team arguments about usability are a waste of time, and tells how to avoid them. Includes color examples from all types of Web sites on every page. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780789723109
  • Publisher: New Riders
  • Publication date: 10/13/2000
  • Series: Voices That Matter Series
  • Edition number: 1
  • Pages: 224
  • Product dimensions: 7.05 (w) x 9.00 (h) x 0.44 (d)

Meet the Author

Steve Krug is a highly respected usability consultant who has worked quietly for years for companies like Apple, Netscape, AOL, BarnesandNoble.com, Excite@Home, and Circle.com. Don't Make Me Think! is the product of more than ten years experience as a user advocate.

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Table of Contents


Foreword by Roger Black.

Introduction.

I. GUIDING PRINCIPLES.

1. Don't Make Me Think!

2. How We Really Use the Web.

3. Billboard Design 101.

4. Animal, Vegetable, or Mineral?

5. Omit Needless Words.

II. THINGS YOU NEED TO GET RIGHT.

6. Street Signs and Breadcrumbs.

7. The First Step in Recovery is Admitting That the Home Page is Beyond Your Control.

III. MAKING SURE YOU GOT THEM RIGHT.

8. “The Farmer and the Cowman Should Be Friends.”

9. Usability Testing on 10 Cents a Day.

10. Usability Testing: The Movie.

11. On Not Throwing the Baby out With the Dishes.

APPENDIXES.

Recommended Reading.

Acknowledgments.

Index.

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Customer Reviews

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Sort by: Showing all of 6 Customer Reviews
  • Anonymous

    Posted July 7, 2002

    Easy read; great navigation, home page, and usability sections

    WHAT MAKES THIS BOOK VALUABLE: == in-depth treatment of navigation design. The sections on tabs and breadcrumbs are excellent; == great section on effective home page design. Get this book along with 'Homepage Usability' by Nielsen, and you're set in that department. == wonderful primer on usability testing. If your web team is small, this could be all you need to get started with informal user testing. My own experience supports Steve's: you don't have to have Ph.D. in human factors to facilitate fruitful usability tests; == last, but not least, the book is very easy to read due to its witty tone, short paragraphs, and tons of bullets. ONE THING THIS BOOK COULD DO BETTER: == make headings more informative, saving the witticisms for the body copy. This would have made it a quicker at-a-glance reference. CONCLUSION: The book scores a perfect 10 with its target audience: designers, developers, project managers, producers, marketers, and bus dev. Just buy it, and don't forget to check out my own book free at my site. Both worth every penny :)

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  • Anonymous

    Posted January 29, 2002

    The best Usability book you could buy...

    I've been in web design for a few years, and before that I worked with a lot of folk who struggled with programs and Graphic User Interfaces (now there's an unUsability-friendly phrase). I've worked on sites large and small and spent a lot of my time with furrowed brow wondering at the nonsenses we, the web team, put in front of our visitors. The first couple of years I bowed to the coders who smothered me in techie-waffle, then I kowtowed to the designers and their various mystiques. Reading Steve Krug's book 'Don't Make Me Think' was like coming home. Buy it, read it, learn from it, tell others about it. You'll have done the web, and the world, a service. And you'll have a much better web site.

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  • Anonymous

    Posted February 9, 2001

    Read it cover to cover

    The first thing I noticed about this book is that the back cover doubles as a bookmark. VERY ingenious! The second thing I noticed is that Mr. Krug writes in a no nonsense manner and one that makes you want to read. No big words here. Just straight forward, down-to-earth, every day language so you can absorb what you are reading with ease and put it to work right away. There are eleven chapters and each contains graphical examples of the material being discussed. From Street Signs and Breadcrumbs to Omitting Needless Words, this book covers all the basics of a good web design. Chapter Nine is a must read as it contains usability testing information. This, as we all know, is a must for ALL webs before publication. If the public can¿t use the site, it is worthless no matter how much you paid for it. The book contains less than 200 pages and is perfect for that three-hour plane ride to the coast you have planned for next week. Be sure to take Don¿t Make Me Think with you and read it from cover to cover. You just might learn something.

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  • Anonymous

    Posted December 31, 2000

    A must have for all designers and developers

    I can only agree to many happy positive reviews: This book is a must have for everybody who is working on the Internet. Finally an answer to all my questions about navigation, layout and even how people don't think when they surf the Net.

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  • Anonymous

    Posted December 1, 2000

    Don't just read this book. Use it.

    This book is a must for anyone who actually cares about the practical side of designing websites: will people understand the site, is it easy to use, etc. The author offers a variety of before and after examples, many from well known websites. An added bonus is a section on how to perform a usability study on your own, without spending thousands of dollars. This book belongs on the shelf of any prospective web designer.

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  • Anonymous

    Posted December 5, 2000

    Excellent book for designers, programmers, managers

    Everyone involved with web sites should read this book. The author keeps it short, sweet, and simple. He uses humor well, and doesn't spend a lot of time sweating over theory or over-blown statistical studies. Nor does he make a lot of claims about the future, something which bothered me about other Web Usability books. I think it is terrific.

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