Don't Think of an Elephant! & How Democrats and Progressives Can Win (Book & DVD Bundle)

Don't Think of an Elephant! & How Democrats and Progressives Can Win (Book & DVD Bundle)

4.5 2
by George Lakoff
     
 

ISBN-10: 1931498822

ISBN-13: 9781931498821

Pub. Date: 01/30/2005

Publisher: Chelsea Green Publishing

Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate.

In this book Lakoff

Overview

Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate.

In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.

Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests.

Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States.

Read it, take action--and help take America back.

How Democrats and Progressives Can Win (DVD) features a lively interview with George Lakoff, television news clips, and illustrative graphics, this is a must-see media tool for everyone who wants to better understand and communicate the progressive agenda. Includes "How to Debate a Conservative," "Know Your Values," and much more. Each DVD includes a summary card of key points. Produced by Educate the Base, LLC.

Product Details

ISBN-13:
9781931498821
Publisher:
Chelsea Green Publishing
Publication date:
01/30/2005
Edition description:
Book & DVD (25 min.) Package
Pages:
144
Product dimensions:
5.37(w) x 8.37(h) x 0.40(d)

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Don't Think of an Elephant! & How Democrats and Progressives Can Win (Book & DVD Bundle) 4.5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Guest More than 1 year ago
Wow. This video is one of those that you find yourself sitting through, saying to yourself at every turn 'Wow. I never thought of that. Wow that makes sense.' Republicans have spent the last thirty years creating and supporting thinktanks dedicated to framing the language of political/public discourse to fit their purposes. We need to understand this and learn how to reframe our messages to communicate OUR values.