Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market / Edition 1

Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market / Edition 1

by Lisa Johnson, Andrea Learned
     
 

ISBN-10: 081440815X

ISBN-13: 9780814408155

Pub. Date: 06/21/2004

Publisher: AMACOM Books

"Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses.

Don’t Think Pink will help marketers see their brands through a woman’s eyes, unlocking the secrets to

Overview

"Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses.

Don’t Think Pink will help marketers see their brands through a woman’s eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.

Based on painstaking research into women’s experiences and perceptions, Don’t Think Pink reveals:

• How generational history, culture, life stages, and daily realities influence a woman’s buying mind

• How the manner in which women buy is more critical than what’s being sold

• How listening to women earlier and more often leads to more powerful strategies

• How to use the Internet and other technology -- both in market research and during the buying process -- to gain a greater understanding of female consumers

• How to gain a bigger share of the awesome purchasing power of women

There’s no question that women buy. Don’t Think Pink explains what drives their buying decisions, and how businesses can capitalize on this enormous (and evergreen) market."

Product Details

ISBN-13:
9780814408155
Publisher:
AMACOM Books
Publication date:
06/21/2004
Pages:
224
Product dimensions:
6.25(w) x 9.30(h) x 0.80(d)
Age Range:
17 Years

Table of Contents

"Foreword

Preface

Chapter 1. Brain Training:How Not to Think Pink

Chapter 2. Now You See “Her”:The Visible Approach to Marketing to Women

Chapter 3. Now You Don’t (See “Her”):The Transparent Approach to Marketing to Women

Chapter 4. Inside a Woman’s Mind:The Scientific Underpinnings

Chapter 5. Shaping the Generations:Baby Boomers (and Matures) to Gen Yers

Chapter 6. Looking Beyond the Generations:The Buying Filters of Life Stages and Women’s Roles

Chapter 7. Cultural Influencers:The Buying Filters of Emerging Minorities

Chapter 8. Learning Curves and Life Transitions:Relationship-Building Opportunities

Chapter 9. The Internet-Savvy Woman: Connecting with Her Online

Chapter 10. Online Research:Using E-Marketing to See Women Clearly

Chapter 11. Enlisting Women as Your Marketing Partners: An Alliance for Brand Success

Afterword. Investing in a Transparent Future

Notes

Recommended Reading

Index"

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