Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market / Edition 1by Lisa Johnson, Andrea Learned
Pub. Date: 06/21/2004
"Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses.
Don’t Think Pink will help marketers see their brands through a woman’s eyes, unlocking the secrets to/i>/head>