Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

by Russell Brunson
Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

by Russell Brunson


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Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.

DotCom Secrets is not just another "how-to" book on internet marketing.
This book is not about getting more traffic to your website—yet the secrets you'll learn will help you to get exponentially more traffic than ever before.

This book is not about increasing your conversions—yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make.

Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news).

What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them.

In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests.

Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.

Product Details

ISBN-13: 9781401970598
Publisher: Hay House Inc.
Publication date: 08/09/2022
Pages: 424
Sales rank: 73,526
Product dimensions: 6.20(w) x 8.90(h) x 1.20(d)

About the Author

Russell Brunson started his first online company while he was wrestling in college. Within a year of graduation, he had sold over a million dollars of his own products and services from his basement. Over the past 15 years, he has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books Dotcom Secrets and Expert Secrets, popularized the concept of sales funnels, and co-founded the software company ClickFunnels, which helps tens of thousands of entrepreneurs quickly get their message out to the marketplace. He lives in Idaho with his family, and you can visit him online at

Table of Contents

Foreword xi

Preface xiv

Note to the Reader xvii

Introduction xix

Section 1 Sales Funnel Secrets 1

Secret #1 The Secret Formula 16

Secret #2 Hook, Story, Offer 28

Secret #3 The Value Ladder 46

Secret #4 The Attractive Character 71

Secret #5 Funnel Hacking 88

Secret #6 Seven Phases of a Funnel 94

Secret #7 Follow-Up Funnels 108

Section 2 The Funnels in the Value Ladder 136

Front-End Lead Funnels

Secret #8 Lead "Squeeze" Funnels 142

Secret #9 Survey Funnels 149

Secret #10 Summit Funnels 156

Unboxing Funnels

Secret #11 Book Funnels 176

Secret #12 Cart Funnels 189

Secret #13 Challenge Funnels 202

Presentation Funnels

Secret #14 Video Sales Letter Funnels 217

Secret #15 Webinar Funnels 224

Secret #16 Product Launch Funnels 239

Back-End Phone Funnels

Secret #17 Application Funnels 248

Section 3 Funnel Scripts 260

Front-End Lead Funnel Scripts

Secret #18 "Curiosity-Based Headline" Scripts 263

Secret #19 "Who, What, Why, How" Script 274

Unboxing Funnel Scripts

Secret #20 "Star, Story, Solution" Script 279

Secret #21 "Oto" Script 292

Presentation Funnel Scripts

Secret #22 "Perfect Webinar" Script 298

Secret #23 "Product Launch" Script 310

Back-End Phone Funnel Scripts

Secret #24 "Four-Question Close" Script 320

Secret #25 "Setter" and "Closer" Scripts 326

Section 4 Building Your Funnels 338

Secret #26 ClickFunnels 340

Secret #27 Funnel Stacking 359

Secret #28 Funnel Audibles 368

Conclusion 386

Endnotes 389

Acknowledgments 391

About the Author 393

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