Table of Contents
Foreword xi
Preface xiv
Note to the Reader xvii
Introduction xix
Section 1 Sales Funnel Secrets 1
Secret #1 The Secret Formula 16
Secret #2 Hook, Story, Offer 28
Secret #3 The Value Ladder 46
Secret #4 The Attractive Character 71
Secret #5 Funnel Hacking 88
Secret #6 Seven Phases of a Funnel 94
Secret #7 Follow-Up Funnels 108
Section 2 The Funnels in the Value Ladder 136
Front-End Lead Funnels
Secret #8 Lead "Squeeze" Funnels 142
Secret #9 Survey Funnels 149
Secret #10 Summit Funnels 156
Unboxing Funnels
Secret #11 Book Funnels 176
Secret #12 Cart Funnels 189
Secret #13 Challenge Funnels 202
Presentation Funnels
Secret #14 Video Sales Letter Funnels 217
Secret #15 Webinar Funnels 224
Secret #16 Product Launch Funnels 239
Back-End Phone Funnels
Secret #17 Application Funnels 248
Section 3 Funnel Scripts 260
Front-End Lead Funnel Scripts
Secret #18 "Curiosity-Based Headline" Scripts 263
Secret #19 "Who, What, Why, How" Script 274
Unboxing Funnel Scripts
Secret #20 "Star, Story, Solution" Script 279
Secret #21 "Oto" Script 292
Presentation Funnel Scripts
Secret #22 "Perfect Webinar" Script 298
Secret #23 "Product Launch" Script 310
Back-End Phone Funnel Scripts
Secret #24 "Four-Question Close" Script 320
Secret #25 "Setter" and "Closer" Scripts 326
Section 4 Building Your Funnels 338
Secret #26 ClickFunnels 340
Secret #27 Funnel Stacking 359
Secret #28 Funnel Audibles 368
Conclusion 386
Endnotes 389
Acknowledgments 391
About the Author 393