Want a NOOK? Explore Now
In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated their markets by offering superior value propositions. Now Treacy is back with an equally groundbreaking book—revealing how great companies master growth each year and how all businesses can identify and exploit opportunities for increased revenues, gross margins, and profits.
Treacy's main point is simple—it really is possible to grow your business by 10 percent or more, year after year, in good times and bad, without cheating. Great companies already know how to do it, and the rest of us can learn their strategies and do the same thing. Using case studies from industry leaders such as Dell Computer, Home Depot, and GE, he shows the five steps that are imperative to ensure growth:
Treacy believes that any business can grow at a consistent double-digit rate, and with Double-Digit Growth, managers and investors now have the tools to achieve that lofty goal and maintain corporate success.
On the web: http://www.michaeltreacy.com
1 Why Is It So Hard to Grow? 1 2 Who's Achieving Double-Digit Growth? 19 3 First Data Masters the Disciplines of Growth 55 4 The First Discipline: Keep the Growth You Have Already Earned 95 5 The Second Discipline: Take Business from Your Competitors 121 6 The Third Discipline: Show Up Where Growth Is Going to Happen 141 7 The Fourth Discipline: Invade Adjacent Markets 161 8 The Fifth Discipline: Invest in New Lines of Business 185 9 Manage Your Portfolio for Double-Digit Growth 203 Index 215
Anonymous
Posted December 27, 2005
This straightforward book reduces the problem of corporate growth to five simple disciplines. Some of these disciplines will be familiar to readers of author Michael Treacy¿s bestseller `The Discipline of Market Leaders¿. The author identifies sound principles, and he supports his case with numerous examples from the annals of corporate success and failure. Although the five disciplines are sometimes so obvious (try to get more customers) that a reader may well wonder if any businessperson could possibly be unaware of them, it is true that egregious corporate downfalls often result from a failure to recognize and respond to the obvious. If the book only pointed out the obvious to those in danger of ignoring it, we would find that entirely worthwhile and, for companies that wish to grow, it does a good bit more.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Overview
In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated their markets by offering superior value propositions. Now Treacy is back with an equally groundbreaking book—revealing how great companies master growth each year and how all businesses can identify and exploit opportunities for increased revenues, gross margins, and profits.
Treacy's main point is simple—it really is possible to grow your ...