Cameron Herold has taken twenty years of experience operating some of the biggest business success stories in North America and turned it into a flourishing career as both a business consultant and a motivational speaker. Cameron is a business coach and mentor to several fast-growth businesses and a CEO coach to large corporations throughout Canada and the United States.
Double Double: How to Double Your Revenue and Profit in 3 Years of Lessby Cameron Herold
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A step-by-step guide to enjoying the roller-coaster ride of growth -- while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers -- from creating a vision for the company's future to learning how to generate free PR for a developing company -- is squarely focused on the end goal: doubling the size of the entrepreneur's company in three years or less. A down-to-earth action plan: Herold's experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors -- even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.
- Greenleaf Book Group, LLC
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I was not disappointed; Herald's book delivers, right from the first chapter. From the very start, Herald gets you to envision success and starts you out as Dr. Wayne Dryer says to do, "begin with the end in mind." The premise of the book is for you to double your company and its revenue in three years or less. To do this, Herald challenges you to create the perfect scenario of your company, including who is involved, what your company will look like and how much money it will bring in within three years. I've been a student of visualization and believing the vision for years, so this wasn't new to me. As a matter of fact, it was right up my alley and in line with my success strategy. However, as chapter one came to a close, I began to wonder how Herald would continue the momentum and if it was all "pie in the sky" or would there be any real substance and direction within the remainder of the pages and chapters. My questions were quickly answered and my concerns put to rest as well, as I began reading chapter two and continued on until the end of the book. Not only does Herald cover the mundane tasks such as what meetings, conferences and retreats to hold when, he also instructs you as to who to hire, how to hire and develop them and even discusses when it's time to let them go. He also provides proven examples of marketing and PR strategies that you can put into effect now and see results quickly. Double Double lays out a complete, comprehensive and cost-effective plan that you can follow to not only take your business to the next level, but actually double your revenue and your company as promised, in just three years. But don't take my word for it, get it for yourself and get ready to reap the rewards of following a well-thought-out success plan.
I have never known of a company who wouldn't like to double the size of their revenue and profit. With Cameron Herold’s book "Double Double" you will have a clear outline on how to do just that. While I will be targeting my BetterBookClub book review towards those C-Level people, even if you are not an entrepreneur or CEO of a company there is still a lot of information that you can gather from this book to be able to support those people in those positions. Herold’s book is divided into easy to digest chapters that any busy CEO/entrepreneur could pick up and read. The key to this book is to be focused. The 1st chapter directs the reader to find their Vision, what Herold refers to as their “Painted Picture.” By design, this chapter is first for a reason. If you don’t know what you want your company to look like in the future (think culture, staff, values, etc.) then there is nothing that neither this book nor any other can do to help you. After reading chapter one put the book down and really think about what you want and need within the framework of your company. Once you have that picture in your head you can get the information out to others on your team. When they see your vision then it is that much easier for them to help you get there. Teams need to be on the same page and when tough decisions come up everyone can reflect back to the painted picture to help in decision making. As Herold said, “Everything must be on target and geared toward that specific growth goal.” To get your Painted Picture out of your head and onto actual paper, think of all of those crazy ideas that you have for your business. It is important to write down these crazy ideas down using the technique called “mind-mapping.” This process is simply jotting down all of your random thoughts instead of writing out formal sentences. The other important part of creating a Painted Picture is to not focus on “how” you will get things accomplished. Instead, focus on “where” you want to be. After you have your Painted Picture, the next step is to be focused on growing quickly. The key areas of growth that a company needs to focus on are: hiring, communication, meetings, marketing, public relations, productivity, and technology. Herold also guides companies through what to do when growth is slow. I’ll give you a hint, it’s not going to be easy to read if you are making excuses for the lack of growth. Another hint is that the chapter is worth reading even if your company is having steady growth. Having a Painted Picture and being focused on fast growth isn't enough. Herold says that a company also needs to focus on leadership. He talks the reader through what is known as the Transition Curve and what to do and not do at each of the four stages. This curve will either help a person and their company through a crisis or the company will crash and burn. (Harsh, I know, but also very truthful.)He also goes on to through steps on how to be more productive like time management and staying focus. To me, Double Double is a great business book because it provides the reader with tools that they can start using today. Instead of Herold being vague about topics he provides actual examples and lists names of businesses and products that have worked well for him. With focused planning, focused building, and focused leadership you will see your business grow. And if you need help staying focused, he also provides you with “Focus Points” at the end of the book.
What can you learn from Cameron Herold, former COO of 1-800-GOT-JUNK? Well, you might pick up quite a bit, given that he increased its revenues from $2 million to $105 million in six years. Herold, now a business coach, says your enterprise can double its sales and profits in a three-year span. He provides specific tactical counsel, carefully explains his intriguing strategy for profitable growth at the rate of 25% a year, and offers clear precepts you can follow. Herold's overall strategy is useful; however, while he's quite likeable, he is not beyond a bit of ego or the occasional far-fetched notion. getAbstract recommends this ambitious, encouraging book to striving executives and entrepreneurs.