Dream It! Do It!: My Half-Century Creating Disney's Magic Kingdoms

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Overview


Marty Sklar was hired by The Walt Disney Company after his junior year at UCLA, and began his Disney career at Disneyland in July 1955, the month before the park opened. He spent his first decade at Disney as "the kid," the very youngest of the creative team Walt had assembled at WED Enterprises. But despite his youth, his talents propelled him forward into substantial responsibility: he became Walt's speech writer, penned Walt's and Roy's messages in the company's annual report, composed most of the publicity ...
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Overview


Marty Sklar was hired by The Walt Disney Company after his junior year at UCLA, and began his Disney career at Disneyland in July 1955, the month before the park opened. He spent his first decade at Disney as "the kid," the very youngest of the creative team Walt had assembled at WED Enterprises. But despite his youth, his talents propelled him forward into substantial responsibility: he became Walt's speech writer, penned Walt's and Roy's messages in the company's annual report, composed most of the publicity and marketing materials for Disneyland, conceived presentations for the U.S. government, devised initiatives to obtain sponsors to enable new Disneyland developments, and wrote a twenty-four-minute film expressing Walt's philosophy for the Walt Disney World project and Epcot. He was Walt's literary right-hand man.

Over the next forty years, Marty Sklar rose to become president and principal creative executive of Walt Disney Imagineering, and he devoted his entire career to creating, enhancing, and expanding Walt's magical empire. This beautifully written and enlightening book is Marty's own retelling of his epic Disney journey, a grand adventure that lasted over half a century.

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Editorial Reviews

Children's Literature - Jeanna Sciarrotta
This first-hand account of the developing and Imagineering of the Disney Empire is peppered with names and dates, anecdotes and pictures. Mart Sklar began working for the Walt Disney Company in 1955, just as Disneyland opened. His first job after college, his talent quickly propelled his career. Those familiar with Sklar and Disney will delight in this detailed account of his involvement and creation of the Magic Kingdom. Others may find themselves a bit lost in Skylar's efforts to lay down the story as he jumps around in time and refers to countless people and stories that stick out in his mind. However, the precision and accuracy with which Sklar details his involvement with Disney and his relationship with Walt are simply amazing and Disney lovers will rejoice in getting this autobiographical account, but most will fill the need to take notes in order to follow the bouncy cadence through time. Reviewer: Jeanna Sciarrotta
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Product Details

  • ISBN-13: 9781423174066
  • Publisher: Disney Editions
  • Publication date: 8/13/2013
  • Series: Disney Editions Deluxe Series
  • Pages: 384
  • Sales rank: 36,134
  • Product dimensions: 5.80 (w) x 8.40 (h) x 1.40 (d)

Meet the Author

Martin Sklar

Marty Sklar was a student at UCLA and editor of its Daily Bruin newspaper in 1955 when he was recruited to create an 1890s-themed newspaper, The Disneyland News, a month before the theme park opened. After graduating, he joined Disneyland full-time in 1956, where he held responsibility for most of the park's publicity and marketing materials.

In 1961, he moved to WED Enterprises, renamed in 1986 to Walt Disney Imagineering, where he worked on attractions for the 1964 New York World's Fair. For nearly ten years, he wrote personal materials for Walt Disney for use in publications, television and special films. In 1974 he became vice president of concepts/planning, and guided the creative development of EPCOT.

As vice president of creative development, executive vice president and then president of Imagineering for nine years, Sklar supervised the design and construction of Tokyo Disneyland, the Disney-MGM Studios, Disneyland Paris, Disney's Animal Kingdom, Disney California Adventure Park, Tokyo DisneySea, the Walt Disney Studios Park and most recently Hong Kong Disneyland.

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Customer Reviews

Average Rating 5
( 7 )
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Sort by: Showing all of 7 Customer Reviews
  • Posted August 17, 2013

    I Also Recommend:

    What an exceptional book! Disney has always had a magical qualit

    What an exceptional book! Disney has always had a magical quality to the word due to the success of Disney movies and Disney theme parks. It is refreshing to read a behind-the-scenes account of what it was like to have a career as a part of the Disney think tank.

    7 out of 7 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 2, 2013

    I Also Recommend:

    Dream it! Do it! is an amazing piece of work. It shines a light

    Dream it! Do it! is an amazing piece of work. It shines a light on the behind the curtain stories of the Magic of Disney.

    6 out of 6 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 10, 2014

    Disney Love

    I bought two of these while on sale. I had looked into this book while visiting the Disney Museum in San Francisco during the summer of 2013. At that particular time the book was only available at their gift shop. However, they told me that eventually it would be available at national bookstores. B&N offered a great discount for Christmas so I bought one for my husband and a friend - both are huge Disney fans - and both are very pleased. The order arrived in great condition and quickly, too.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted September 6, 2013

    great book

    Great book.

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 29, 2013

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    Posted September 20, 2013

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    Posted September 20, 2013

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