The Dream Society / Edition 1

The Dream Society / Edition 1

by Rolf Jensen
     
 

View All Available Formats & Editions

ISBN-10: 0071379681

ISBN-13: 9780071379687

Pub. Date: 08/30/2001

Publisher: McGraw-Hill Professional Publishing

"The Dream Society . . . provides dramatic insights into how marketing will operate in the 21st century." Atlanta Business Chronicle

A fascinating look into the future of business, as featured in Fast Company

The future is uncertain the world is constantly changing. While anything can happen, some things are far more likely than

Overview

"The Dream Society . . . provides dramatic insights into how marketing will operate in the 21st century." Atlanta Business Chronicle

A fascinating look into the future of business, as featured in Fast Company

The future is uncertain the world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years.

By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "the Dream Society." This dream society is characterized by the commercialization of emotions.

In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need.

Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.

Product Details

ISBN-13:
9780071379687
Publisher:
McGraw-Hill Professional Publishing
Publication date:
08/30/2001
Edition description:
List
Pages:
256
Sales rank:
1,018,286
Product dimensions:
6.00(w) x 9.00(h) x 0.62(d)

Table of Contents

Introduction.
Chapter 1: A Few Words About Futurism and How We Will Get to the Dream Society.
Chapter 2: The Market for Stories and Storytellers. Chapter 3: From Hard Work to Hard Fun - From Company to
Tribe.
Chapter 4: The Loving Family, Inc. - And the New Leisure Time.
Chapter 5: Universal Stories for Global Business.
Notes.
Index.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >