The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business [NOOK Book]

Overview

How Market Leaders from Disney to Nike Successfully Target Human Emotions­­and How Other Companies Can Join Them





The Dream Society reveals the future of business after the Information Age, a future in which the story behind the product will provide the competitive edge. It provides insights into the six major markets that target our ...

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The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business

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Overview

How Market Leaders from Disney to Nike Successfully Target Human Emotions­­and How Other Companies Can Join Them





The Dream Society reveals the future of business after the Information Age, a future in which the story behind the product will provide the competitive edge. It provides insights into the six major markets that target our basic emotional needs, and discusses how organizations from Disney and Nike to Rolex are supplying information to help consumers satisfy those needs. Thought-provoking and timely, it details the ways in which today's dream society trades on the exciting world of human potential and dreams­­and what organizations must do to keep from being left behind.





Praise for The Dream Society:



"A riveting essay on the demands for goods and services ... Well presented and organized, this is highly recommended for academic and corporate libraries."
­­Library Journal





"The Dream Society is a fresh new way to look at the future and at how businesses need to transform themselves in order to prosper in the 21st century."
­­Arnold Brown, Noted futurist, Weiner, Edrich, Brown, Inc.





"Stories have always been the key motivation in making a purchase, fixing a deal, and raising one's level of effectiveness in the world. In the future, leaders will have to become storytellers first and managers second. Rolf Jensen is pointing the way to the future."
­­Harriet Rubin, Author, The Princessa: Machiavelli for Women

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Editorial Reviews

Library Journal
Jensen, director of the Copenhagen Institute for Future Studies, presents a riveting essay on the future demand for goods and services. He predicts that the present information-based society will evolve into a society that values the stories behind products and services. According to Jensen, these stories will fill the need for emotional wealth when material wealth has become commonplace. The demand for product stories will in turn increase the demand for imaginative storytellers who can artfully direct consumer emotions in a wealthy global culture where hard play replaces hard work. As wealth grows, so will the number of choices for consumer goods and emotional experiences. Jensen provides numerous current examples of an encroaching dream society, from paying premium prices for eggs from free-range chickens to the fantasy experience of video games. Well presented and organized, this is highly recommended for academic and corporate libraries.Robert L. Balliot Jr., Middletown P.L., RI
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Product Details

  • ISBN-13: 9780071610858
  • Publisher: McGraw-Hill Education
  • Publication date: 9/20/2001
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 256
  • Sales rank: 1,357,500
  • File size: 752 KB

Meet the Author

Rolf Jensen is director of The Copenhagen Institute for Future Studies, one of the world's leading future-oriented think tanks. Strategic advisor to over 100 leading international companies and government agencies, Jensen is also council advisor to The Futures Council of The Conference Board, Europe. He has written about future issues and business strategy for numerous periodicals, including The Futurist.

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Table of Contents

Introduction
Ch. 1 A Few Words About Futurism and How We Will Get to the Dream Society 1
Ch. 2 The Market for Stories and Storytellers 51
Ch. 3 From Hard Work to Hard Fun - From Company to Tribe 115
Ch. 4 The Loving Family, Inc. - And the New Leisure Time 149
Ch. 5 Universal Stories for Global Business 189
Notes 223
Index 231
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