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From Barnes & Noble
Thomas Friedman called Daniel Pink's A Whole New Mind "my favorite business book." Now Pink returns with a deep-digging probe about what really motivates us. Drive challenges us to reject old millennium "carrot and stick" motivation strategies that no longer. Instead, he prescribes an approach that fulfills three core elements of true motivation: autonomy (the desire to direct our own lives); mastery (the urge to get better and better at something that matters); and purpose (the yearning to do what we do in the service of something larger than ourselves.) A seminal work about making us move from the inside. Now in trade paperback and NOOKbook.