BN.com Gift Guide

Driven: Inside BMW, the Most Admired Car Company in the World

( 3 )

Overview

An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it.

BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today ...

See more details below
Other sellers (Hardcover)
  • All (15) from $2.99   
  • New (7) from $32.84   
  • Used (8) from $2.99   
Sending request ...

Overview

An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it.

BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets. Kiley covers intimate details of the boardroom drama surrounding the company's nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars. Besides being a world-class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique. He also takes a revealing look at the mysterious and ultra-private Quandt family of Bad Homburg Germany, which owns a controlling stake in BMW: Johanna and Susanne Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of the wealthiest bachelors on the continent.

David Kiley (Ann Arbor, MI) is the Detroit Bureau Chief at USA Today who has covered the auto industry for 17 years. He has been featured on Nightline, CNBC, CNN, MSNBC, NPR and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (0-471-26304-4), also available from Wiley.

Read More Show Less

Product Details

  • ISBN-13: 9780471269205
  • Publisher: Wiley
  • Publication date: 4/2/2004
  • Edition number: 1
  • Pages: 328
  • Sales rank: 251,626
  • Product dimensions: 9.21 (w) x 6.14 (h) x 0.75 (d)

Meet the Author

DAVID KILEY is the Detroit Bureau Chief at USA Today and a journalist with fifteen years of experience covering the auto industry. As an automotive and advertising analyst, he has been featured on Nightline, CNBC, CNN, National Public Radio, and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America, also available from Wiley.

Read More Show Less

Table of Contents

Chapter 1. The Ultimate Cars.

Chapter 2. The Ultimate History.

Chapter 3. The Ultimate Family.

Chapter 4. The Ultimate Brand.

Chapter 5. The Ultimate Stylists.

Chapter 6. The Ultimate Blunder.

Chapter 7. The Ultimate Brand Expansion.

Chapter 8. The Ultimate Hydrogen Future.

Index.

Read More Show Less

Customer Reviews

Average Rating 4
( 3 )
Rating Distribution

5 Star

(1)

4 Star

(1)

3 Star

(1)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 3 Customer Reviews
  • Posted January 24, 2009

    more from this reviewer

    Ultimate Boring Book

    Some of the readers may be disappointed with this book: it is not about the story of building the ultimate driving machine, but the history of Bayerische Motoren Werke. This book is for the readers who are interested in learning about the German automobile industry and trade.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 3, 2004

    Packed with Knowledge!

    Anyone who has ever driven a BMW wonders why the car feels so uncannily nimble and supple. Automotive journalist David Kiley answers that question with an intriguing book that strikes just the right balance between gearhead details, behind-the-scenes corporate maneuvering and compelling story telling. Along the way, Kiley offers insight into BMW's mostly successful efforts to build its brand. While Kiley sings BMW's praises, and presents a convincing case that BMW (Bayerische Motoren Werke AG) produces the world's best cars, he doesn't shy away from the details of the owning family's ups and downs, the company's disastrous Rover deal or the public's tepid response to its latest redesigns. We recommend this fascinating book to auto enthusiasts and to managers in any industry who aim to build a brand while staying true to their core values.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 6, 2008

    No text was provided for this review.

Sort by: Showing all of 3 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)