Driven: Inside BMW, the Most Admired Car Company in the World

( 3 )

Overview

Praise for Driven

"A lot of us in the auto industry watch and study BMW closely because it does so many things right. Lately, it has made many controversial choices in designs and new products that are testing its track record. David Kiley does an excellent and timely job of exploring what has been right about BMW and asking the right questions about whether it will continue to lead the industry in brand and product focus and excellence. A fascinating read."
–Bob Lutz
Vice ...

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Overview

Praise for Driven

"A lot of us in the auto industry watch and study BMW closely because it does so many things right. Lately, it has made many controversial choices in designs and new products that are testing its track record. David Kiley does an excellent and timely job of exploring what has been right about BMW and asking the right questions about whether it will continue to lead the industry in brand and product focus and excellence. A fascinating read."
–Bob Lutz
Vice Chairman of General Motors and author of Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time

"David Kiley has captured the unique DNA of BMW and presents it in a straightforward and readable manner. He gets at the essence of the BMW brand and what makes it tick."
–J. D. "Dave" Power lll
Founder, J. D. Power and Associates

"David Kiley takes you under the hood at BMW to show why it is one of the most successful automakers in the world. The secret to the company’s success is also the secret to Kiley’s book: an emphasis on quality and attention to detail. Throw in Kiley’s ability to weave together juicy details and intricate stories, and you end up with a fascinating book."
–Adam L. Penenberg
author of Tragic Indifference and Spooked

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Product Details

  • ISBN-13: 9780471269205
  • Publisher: Wiley
  • Publication date: 4/2/2004
  • Edition number: 1
  • Pages: 328
  • Sales rank: 597,705
  • Product dimensions: 9.21 (w) x 6.14 (h) x 0.75 (d)

Meet the Author

DAVID KILEY is the Detroit Bureau Chief at USA Today and a journalist with fifteen years of experience covering the auto industry. As an automotive and advertising analyst, he has been featured on Nightline, CNBC, CNN, National Public Radio, and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America, also available from Wiley.

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Table of Contents

Chapter 1. The Ultimate Cars.

Chapter 2. The Ultimate History.

Chapter 3. The Ultimate Family.

Chapter 4. The Ultimate Brand.

Chapter 5. The Ultimate Stylists.

Chapter 6. The Ultimate Blunder.

Chapter 7. The Ultimate Brand Expansion.

Chapter 8. The Ultimate Hydrogen Future.

Index.

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Customer Reviews

Average Rating 4
( 3 )
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Sort by: Showing all of 3 Customer Reviews
  • Posted January 24, 2009

    more from this reviewer

    Ultimate Boring Book

    Some of the readers may be disappointed with this book: it is not about the story of building the ultimate driving machine, but the history of Bayerische Motoren Werke. This book is for the readers who are interested in learning about the German automobile industry and trade.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 3, 2004

    Packed with Knowledge!

    Anyone who has ever driven a BMW wonders why the car feels so uncannily nimble and supple. Automotive journalist David Kiley answers that question with an intriguing book that strikes just the right balance between gearhead details, behind-the-scenes corporate maneuvering and compelling story telling. Along the way, Kiley offers insight into BMW's mostly successful efforts to build its brand. While Kiley sings BMW's praises, and presents a convincing case that BMW (Bayerische Motoren Werke AG) produces the world's best cars, he doesn't shy away from the details of the owning family's ups and downs, the company's disastrous Rover deal or the public's tepid response to its latest redesigns. We recommend this fascinating book to auto enthusiasts and to managers in any industry who aim to build a brand while staying true to their core values.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 6, 2008

    No text was provided for this review.

Sort by: Showing all of 3 Customer Reviews

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