Driven: A How-to Strategy for Unlocking Your Greatest Potential


What's your Junoon?

Each of us has the potential to achieve greatness. Throughouthistory, the most successful thinkers, creators, and leaders havedistinguished themselves by their ability to access this innerenergy and use it to accomplish the impossible. So how do you tapinto your potential and make your dream a reality?

Driven introduces you to Junoon—an ancientArabic/Persian expression referring to a very powerful state ofachievement—the ...

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What's your Junoon?

Each of us has the potential to achieve greatness. Throughouthistory, the most successful thinkers, creators, and leaders havedistinguished themselves by their ability to access this innerenergy and use it to accomplish the impossible. So how do you tapinto your potential and make your dream a reality?

Driven introduces you to Junoon—an ancientArabic/Persian expression referring to a very powerful state ofachievement—the essence of entrepreneur Razi Imam's uniquemotivational philosophy. Imam started from the dusty streets ofKuwait, laboring on container ships at the Kuwaiti port, findingthe opportunity to study math and physics on his own, and finallybecoming a computer scientist and successful entrepreneur inAmerica.

In Driven, Imam shares the five key elements of hisapproach, illustrates how they were instrumental in his ownbusiness success, and shows how you can make them instrumental inyours. Written as an engaging dialogue flashing through importantrites of passage in Imam's success, Driven reveals howto:

  • Experience your vision through pure inspiration
  • Discover "sixth sight" that will allow you to plan your courseof action
  • Hone your concentration and focus
  • Inspire others with your vision
  • Triumph in bringing positive changes to your life and the livesof others

What do you want to do? Start a Fortune 500 company? Invent aproduct or service? Get to the next level in your career? Eradicatehunger? Whether your goal is large or small, Driven givesyou the proven tools to find your inspiration and carry it outbeyond what you ever thought possible.

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Product Details

  • ISBN-13: 9780470599334
  • Publisher: Wiley
  • Publication date: 7/13/2010
  • Edition number: 1
  • Pages: 192
  • Product dimensions: 5.80 (w) x 8.60 (h) x 1.00 (d)

Meet the Author

Razi Imam is an accomplished entrepreneur, author, and innovator. Razi has a proven track record for successfully launching companies, repositioning them, and building world-class high-performance teams. He is the founder of Landslide Technologies, a fast-growing software company that is receiving rave reviews from customers, analysts, and press. He has also recently founded 113 Industries, an incubator focused on creating companies specializing in materials science and engineering. It follows a unique commercialization process to identify and move breakthrough research from universities and labs into the market. In recognition of his entrepreneurial success, the Carnegie Science Foundation has presented Razi with the prestigious 2010 Startup Entrepreneur Award honoring innovation in science and technology.

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Table of Contents


1 The Container Ship.

2 The Start of a Future.

3 The Rhoton Theory.

4 Junoon: The Deep Force of Nature within You.

5 Junoon: Pure Inspiration.

6 Junoon: Sixth Sight.

7 Junoon: Fanatic Focus.

8 Junoon: Metaphysical Energy.

9 Junoon: Social Junoon.

10 A Whirlpool Called Karachi.

11 Not Yet America, but an American Company.

12 Lee Iacocca Saves Me.

13 The United States: A Study in Contrasts.

14 America Delivers.

15 Find Your Junoon.

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Sort by: Showing all of 4 Customer Reviews
  • Posted January 13, 2011

    Hope For All

    I wish "Driven" had been available before I retired as a college professor. For 42 years, I taught English at Penn State University. I would have made the book required reading for its creative writing style and for its message of hope and inspiration for anyone wishing to succeed personally, professionally, and communally. The theme of "Driven" by Razi Imam is Junoon-"the state of obsession to achieve the impossible." The book's sub-title is "A How-To Strategy For Unlocking Your Greatest Potential." Most how-to books are written in a third person point of view in a technical,objective manner. What makes this book appealing and interesting to read is its first person narrative style. What makes the read even more compelling is the narrative framework of a quest - one person's passionate search to find the "answer to what makes ordinary people achieve the impossible." Another imaginative touch to this how-to book is the suspense and intrigue of the search. The answers to the narrator's questions are revealed gradually during late night encounters and conversations in a dimly-lit section of a library. Two mysterious beings - Mir Pacha and Mir Kotti - appear, disappear, and reappear the next day to help the narrator understand Junoon. What the narrator learns are the "five cascading waves of Junoon":pure inspiration, sixth sight, fanatic focus, metaphysical energy, and social Junoon. On one level, these are presented as a business plan for success. On a higher level they are presented as a way to "uplift humanity." Imam's book gives great hope to all. Its premise is that "ordinary people" can achieve Junoon. The power for extraordinary achievement is not limited to a special few. Each of us has the inherent power to attempt the unbelievable and achieve the impossible. Mark Francis Professor of English

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  • Posted January 1, 2011

    A Must Read!

    A wonderful read! I just could not put the book down once I started reading it. It just makes a great sense and helps in discovering and understanding a force that is already within us, yet not generally tapped into or directed towards a constructive and positive use. I am a sucker for personal help books and have read quite a few, but this book stands out because of its writing style and approach and more importantly the message that is so powerful yet simple. A must read for all age groups.

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  • Posted January 1, 2011

    My Junoon - Helping young girls build self-esteem

    Read the book recently. It resonated strongly with me because I am a recent empty-nester Mom. I suddenly found myself with lots of time and a vague desire to make a meaningful contribution to the world around me. But I had no idea where to begin. The book forced me to figure out MY Junoon - to help young girls build self-esteem - and really commit to it. It has brought me one step closer to having a meaningful project in my life. And for that, I am thankful.

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  • Anonymous

    Posted December 17, 2010

    Author is a spammer.

    I had never heard of this book until I got a spam message from the author trying to sell it to me. I would suggest that you do not by this book because to do so would help to enrich someone who contributes to the problem of junk email. The best way to discourage people from sending junk email is to make the result of sending spam injurious, instead of beneficial. Please discourage this spammer by not buying his book. If you're in the market for a book like this, buy one from someone else who writes on the same topic. Tell your friends and family not to buy this book or anything else the author writes.

    Here's the junk message I got from the author (my name is not Jerry):


    With the holiday season almost upon us, I have to ask - have you thought about what to get those readers in your life? How about those employees that need a little focus and direction? Introduce them to the concept of "Junoon" with my new book - Driven.

    Great companies have leaders that not only have a passion for excellence, but have the ability (and desire) to transfer this passion to the rest of the company. Steve Jobs and Herb Kelleher are great leaders, but until they were able to inspire their teams to strive for greatness, not only in their own industries, but throughout the business world, their success was limited. These leaders and others at companies such as Intel and Google have done what few others have ever accomplished - develop a culture that is passionate and emotionally committed to fulfilling the goals of their leaders. These leaders have Junoon - an ancient expression that refers to a very powerful state of achievement.

    Whether a student, husband/wife, employee, team leader, department head, owner, or CEO - everyone can benefit from learning the five traits of Junoon. Throughout this easy to read book, I introduce the five traits and share examples from my own life as well as the lives of leaders who have changed the world. Additionally, I provide answers to questions such as these:

    What is Junoon?
    Where does it come from?
    How does it help you become a better leader?
    And perhaps most importantly,
    How does it keep your own motivation at peak levels and empower you to motivate those around you?
    Jerry, you can go directly to Amazon or Barnes & Noble to see reader's reviews and get your copy of Driven. Or visit my website to learn more about me, the book, as well as download a free chapter and a free workbook to use as you read the book.

    To your own success,


    Razi Imam
    1000 Cliff Mine Road, Suite 330
    Pittsburgh, PA 15275

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