Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth

Overview

Driving Results Through Social Networks

Most leaders are desperately seeking ways to get greater resultsfrom their organizations. While they are quick to acknowledge thevalue and power of informal networks for getting work done, far toooften leaders apply flawed approaches to generating businessresults from networks. What they need is a proven method forassessing and managing networks for strategic purposes.

Driving Results Through Social ...

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Overview

Driving Results Through Social Networks

Most leaders are desperately seeking ways to get greater resultsfrom their organizations. While they are quick to acknowledge thevalue and power of informal networks for getting work done, far toooften leaders apply flawed approaches to generating businessresults from networks. What they need is a proven method forassessing and managing networks for strategic purposes.

Driving Results Through Social Networks shows executives andmanagers how to obtain substantial performance and innovationimpact by better leveraging these traditionally invisible assets.For the past decade, Rob Cross and Robert J. Thomas have workedclosely with executives from over a hundred top-level companies andgovernment agencies. In this groundbreaking book, they describein-depth how these leaders are using network thinking to increaserevenues, lower costs, and accelerate innovation.

Throughout the book, the authors offer clear principles andpractical tools to drive collaborations that deliver the greatestperformance impact. By using the network analysis techniquesoutlined in this book, leaders will be able to address suchquestions as: Does information flow smoothly across formalstructure and thus allow an organization to leverage scale andexpertise in product or service offerings? Is innovation spurred atkey points by effective networks bringing together functions,offerings, or technical capabilities? Is the organization overlyfocused on a few decision-makers, roles, or experts that areinvisibly but dramatically slowing the work and efficiency of manyothers? Once social networks become visible, leaders can addressthese and other questions in ways that have an immediate impact onperformance.

Driving Results Through Social Networks is filled withillustrative examples from such successful companies as Procter& Gamble, Microsoft, United Technologies, Novartis, and Marsthat have used network analysis to yield actionable insights andmeasureable business impact.

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Product Details

  • ISBN-13: 9780470392492
  • Publisher: Wiley
  • Publication date: 1/9/2009
  • Series: J-B US non-Franchise Leadership Series, #35
  • Edition number: 1
  • Pages: 240
  • Sales rank: 1,448,024
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

Rob Cross is associate professor, McIntire School ofCommerce at University of Virginia, where he specializes inorganizational behavior. He is also the director of The NetworkRoundtable (www.thenetworkroundtable.org), a consortium of over 100organizations focused on applications of network ideas that yieldmeasurable business impact and strategic advantage.

Robert J. Thomas is executive director of Accenture'sInstitute for High Performance and a senior executive based inBoston, Massachusetts. He specializes in leadership, organizationdesign, and transformational change.

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Table of Contents

Preface.

Acknowledgments.

Introduction.

Part One: Alignment.

1. Aligning Networks with Strategic Value Propositions.

2. Working Through Networks to Align Culture and Strategy.

Part Two: Execution.

3. Managing Rapid Innovation Through Effective Networks.

4. Driving Financial Return Through Network Investments.

5. Delivering Results Through Process Networks.

6. Delivering Results Through Project-Based Networks.

Part Three: Adaptation.

7. Driving Performance by Replicating High Performers’Networks.

8. Speeding Productivity in Newcomers and Avoiding KnowledgeDrain.

9. The Road Ahead: Emerging Opportunities for the NetworkPerspective.

About the Authors.

Notes.

Index.

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Sort by: Showing 1 Customer Reviews
  • Posted January 8, 2009

    This book covers all the important aspects of Social Networking in the corporate environment. Great for students of the topic, as well as professionals.

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    0 out of 1 people found this review helpful.

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