Helvetica

Helvetica

3.2 4
Director: Gary Hustwit

Cast: Gary Hustwit, Erik Spiekermann, Matthew Carter, Massimo Vignelli

     
 

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In 2005 a number of provocative, award-winning ads appeared that touted the Helvetica font; Gary Hustwit explores the subject protractedly with his feature-length essay film Helvetica. The documentary, produced in 2007 (and thus commemorating the typeface's 50th anniversary), uses the omnipresent font as a lens through which it examines contemporary visualSee more details below

Overview

In 2005 a number of provocative, award-winning ads appeared that touted the Helvetica font; Gary Hustwit explores the subject protractedly with his feature-length essay film Helvetica. The documentary, produced in 2007 (and thus commemorating the typeface's 50th anniversary), uses the omnipresent font as a lens through which it examines contemporary visual culture and how typeface is used, aesthetically, spatially, and culturally, to impart shape and character to urban environments. Hustwit then segues into a discussion with a number of acclaimed designers about their work, their creative visions and processes, and the aesthetic reasoning behind various decisions regarding font. Hustwit interviews over 20 design experts in the film, including Michael C. Place, Paula Scher, Matthew Carter, and David Carson.

Product Details

Release Date:
05/06/2008
UPC:
0082354004323
Original Release:
2007
Rating:
NR
Source:
Plexifilm
Presentation:
[Wide Screen]
Time:
1:20:00
Sales rank:
41,946

Special Features

95 minutes of bonus interviews

Related Subjects

Cast & Crew

Performance Credits
Erik Spiekermann Participant
Matthew Carter Participant
Massimo Vignelli Participant
Wim Crouwel Participant
Hermann Zapf Participant
Neville Brody Participant
Stefan Sagmeister Participant
Michael Bierut Participant
David Carson Participant
Paula Scher Participant
Jonathan Hoefler Participant
Tobias Frere-Jones Participant
Michael C. Place Participant
Norm Participant
Alfred Hoffmann Participant
Mike Parker Participant
Bruno Steinert Participant
Otmar Hoefer Participant
Leslie Savan Participant
Rick Poynor Participant
Lars Müller Participant
Experimental Jetset Participant

Technical Credits
Gary Hustwit Director,Producer
Luke Geissbuhler Cinematographer
Brian Langman Sound/Sound Designer
Shelby Siegel Editor

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