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The best way to ensure it will be read is to write a dynamic cover letter that will arouse the potential employer's interest. This book shows you how to write a dynamic cover letter.
What qualifies us to write about cover letters? After all, we're not career counselors. Some of our training has come from the trenches of job-hunting. We've used cover letters successfully in a number of job searches.
We've also been in the position to hire employees. Hundreds of cover letters-from terrific to atrocious-have come across our desks (and many of them, with name and other identifying features changed to protect privacy, appear in the sample section of this book). We speak from an employer's perspective; we know what turns employers on and what makes them toss your letter right into the circular file.
We've worked with college students and critiqued countless cover letters and resumes for them.
We're also writers who can apply our craft to the art of writing dynamic cover letters. With this book, we'll help you to write dynamic cover letters that will prompt employers to call you for interviews.
In the five years since our first edition appeared, the job market has become increasingly competitive. Downsizing has become the business buzzword of the 19gos. Companies are trying to do more with less-and with fewer employees. Recent college graduates are finding it harder thanever to land good jobs and are even voicing some concern that a college degree isn't worth much these days.
Even when the market was less cutthroat than it is now, as we approach the twenty-first century, experts claimed that only I in 245 resumes resulted in an interview. Given that statistic on top of current market trends, the job-seeker needs every competitive edge. A well-crafted, attention-getting, assertive cover letter can provide that edge. This new, expanded edition of Dynamic Cover Letters shows you even more ways to write a winning letter. We offer seventyfive effective cover-letter samples, virtually all of them new to this edition. We've beefed up the section on editing your letter and provided three coverletter make-overs that show how to address specific problems with your letter.
We've added the "Cover Letter Hall of Shame" to show you how not to write your cover letter. And because more than ever you need to understand the jobhunting process, we've also added "The Big Picture" to give you a quick overview of everything you need to know in order to market yourself.
Another change since this' book was first published has been the phenomenal growth of technology, and the advent of the information superhighway. Computer networks and other technological advances mean that not only are there new ways to transmit your job-hunting correspondence, but also vast new electronic avenues for discovering job openings.
This new edition offers numerous examples of letters to be sent over computer networks and explains how to use the information superhighway to uncover job leads.
We wish you much success-in using this book to develop your dynamic cover letters and in your job search.
-Katharine Hansen and Randall S. Hansen, Ph.D.