Dynamic Supply Chain Alignment

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In the 21st Century business environment, where extended organizations rely on suppliers, outsourced partners and alliances, the supply chain IS the business. Now, in the follow-up to his hugely successful Strategic Supply Chain Alignment, called Dynamic Supply Chain Alignment, John Gattorna explores how to create and sustain multiple supply chains with a level of flexibility and responsiveness that allow you to respond to opportunities and threats; how to align your suppliers, your partners AND your customers.

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Editorial Reviews

From the Publisher
...Throughout the chapters, Gattorna and friends promote agile supply chains, flexibility and three-dimensional models as opposed to a flat supply chain. The team challenge the accepted theories of collaboration and lean. They are not dismissive, simply asking us to consider if we have created clich├ęs in the supply chain and recommending care when and where collaboration and lean strategies are deployed. There is something for everyone...I highly recommend this book. This is one of the best books I have read on supply chain, challenging theories and encouraging the reader to consider a broader, more flexible model. I enjoyed it and will be reading it again!' Jo Buchanan, Director of the Logistics Association of Australia, in MHD Supply Chain Solutions Magazine

'Dynamic Supply Chain Alignment. That is the magic formula that runs like a red thread through John Gattorna's latest book, where he demonstrates how there are four types of supply chains, based on four types of customer behavior...Eight of the chapters are written or co-written by John Gattorna himself. The others are written by individual authors, selected from both the industry and academia, which makes this book a perfect choice and valuable to both the professional, the practitioner and the researcher. It provides a number of case studies and theoretical discussions on the virtues of customer segmentation, and much of the book's value stems from a short

'alignment insights' summary at the end of each chapter, highlighting the main issues of each chapter...from an overall and holistic supply chain perspective it is one of the very best books I have read.' Jan Husdal on husdal.com: a gateway to Supply Chain Risk Research

'I have the highest regard for John Gattorna and this title again compliments him as an acknowledged thought-leader in global supply chain management. The development of logistics from physical distribution to dynamic supply chain management is clearly visible in the many books he has authored and edited since the early 1980s and he fits well in the hall of fame of doyens in supply chain management. I strongly recommend that you add this book to your collection.' Logistics and Supply Chain News, South Africa

'In summary, this book is a well-written collection of interesting and topical chapters...I would recommend that practitioners who have an interest in one or more of the topics buy and read this work as a sort of inspiration for their own practices... Overall, I enjoyed reading this book and especially the chapter on people powering supply chains...we should recognize Gattorna as one of the few early contributors adding to an emerging discussion on synergies and dynamics between HRM and SCM practices.' - Kim Sundtoft Hald, Human Resource Management

'This is a very ambitious book. The sheer scope of the coverage is impressive - from Brazil to Bologna and on, to the 'future giants' of China and India. Gattorna and his 'Friends' attempt to extract relevant common lessons for all in industry or the public sector...if you think that 'Supply Chain Management' is not something which will ever be of interest or relevance to you - think again!' - Ray Moorcroft, Manager Magazine

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Product Details

  • ISBN-13: 9780566088223
  • Publisher: Ashgate Publishing, Limited
  • Publication date: 7/1/2009
  • Pages: 440
  • Product dimensions: 7.10 (w) x 9.60 (h) x 1.30 (d)

Table of Contents

Preface; Prelude: Findings of expert panels - shades of things to come, John Gattorna and Anna Game-Lopata. People powering supply chains, John Gattorna; 'Requisite' collaboration in enterprise supply chains, John Gattorna; Building relationships that create value, Richard Wilding and Andrew Humphries; Lean and agile supply chains, John Gattorna; The evolution of fully flexible supply chains, Kate Hughes; Humanitarian supply chains in action, Kimberly Winter; Enhanced civil-military collaboration in humanitarian supply chains, Michael Whiting; Revisiting and refining Lee's 'triple-A supply chain', John Gattorna; Designing supply chain organizations for peak-performance, John Gattorna; The supply-side view and reverse logistics, John Gattorna and Deborah Ellis; Sales and operations planning - the critical ingredients in supply chain operations, Scott Githens; Supply chain integration layer, Nigel Jones; Supply chain configurations and the impact of different pricing strategies, Chung Chee Kong; Performance measurement - shaping supply chain sub-cultures, Linda Nuthall; Using network optimization modeling techniques to resolve supply chain complexity and achieve aligned operations, Deborah Ellis; DHL Taiwan - aligning the express business with customers, Stuart Whiting; Aligning Fonterra's global supply chain network, Nigel Jones; Supply chain alignment - Brazilian style, Carlos Frederico Bremer, Rodrigo Cambiaghi Azevedo, Carlos Aravechia and Lucas Cley da Horta; Supply chain alignment - European style, Janet Godsell; Corporate social responsibility in enterprise supply chains, Mark Reynolds and Leeora Black; Building sustainable supply chains for the future, Mike Bernon; Managing disruptions in contemporary supply chains, Kevin B. Hendriks and Vinod R.Singhal; The coming of age of third party logistics providers, Jeremy Clarke and John Gattorna; Tax-aligned supply chains, Brett Campbell and Alyson Rodi; The emergence of national logistics cities, Pieter Nagel, Michael Proffitt, Keith Toh and Roger Oakden; The importance of intellectual capital and knowledge in the design and operation of enterprise supply chains, Kate Andrews; China and India - future giants of supply chain developments in the twenty-first century, Paul W. Bradley; The supply chains of 2030, John Gattorna and Deborah Ellis; Last word, John Gattorna; Index.

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