Dynamics of Mass Communication: Media in Transition / Edition 11

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Overview

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and many more.

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Product Details

  • ISBN-13: 9780073378886
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 2/24/2010
  • Edition description: Older Edition
  • Edition number: 11
  • Pages: 512
  • Sales rank: 1,266,209
  • Product dimensions: 8.40 (w) x 10.80 (h) x 0.90 (d)

Meet the Author

Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.

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Table of Contents

Brief Contents


Part I The Nature and History of Mass Communication




Chapter 1 Communication: Mass and Other Forms

Chapter 2 Perspectives on Mass Communication

Chapter 3 Historical and Cultural Context



Part II Media




Chapter 4 Newspapers

Chapter 5 Magazines

Chapter 6 Books

Chapter 7 Radio

Chapter 8 Sound Recording

Chapter 9 Motion Pictures

Chapter 10 Broadcast Television

Chapter 11 Cable, Satellite and Internet Television

Chapter 12 The Internet and the World Wide Web



Part III Specific Media Professions


Chapter 13 News Gathering and Reporting

Chapter 14 Public RelationsChapter 15 Advertising



Part IV Regulation of the Mass Media




Chapter 16 Formal Controls: Laws, Rules, Regulations.



Chapter 17 Ethics and Other Informal Controls



Part V Impact of the Media




Chapter 18 International and Comparative Media Systems



Chapter 19 Social Effects of Mass Communication




Glossary




Photo Credits




Index


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