The Dynamics of Mass Communication / Edition 6

The Dynamics of Mass Communication / Edition 6

3.0 3
by Joseph R. Dominick
     
 

ISBN-10: 007290478X

ISBN-13: 9780072904789

Pub. Date: 08/01/1998

Publisher: McGraw-Hill Companies, The

Written by one of the disciplines top scholars,The Dynamics of Mass Communication is one of the most thorough treatments of mass communications available. It offers a comprehensive introduction to the field,covering all the major media,from books,magazines and newspapers to radio,film,TV,cable,and the new technologies. As with previous editions,this fifth edition…  See more details below

Overview

Written by one of the disciplines top scholars,The Dynamics of Mass Communication is one of the most thorough treatments of mass communications available. It offers a comprehensive introduction to the field,covering all the major media,from books,magazines and newspapers to radio,film,TV,cable,and the new technologies. As with previous editions,this fifth edition features Dominick's student-friendly writing style illustrated through humor,examples and anecdotal boxes; and his strong coverage of international communication and career opportunities in the media.

Product Details

ISBN-13:
9780072904789
Publisher:
McGraw-Hill Companies, The
Publication date:
08/01/1998
Series:
Mass Communications Ser.
Edition description:
6TH
Pages:
568

Table of Contents

Preface
Pt. 1The Nature and Function of Mass Communication Systems1
Ch. 1Communication: Mass and Other Forms3
Ch. 2Uses and Functions of Mass Communication32
Ch. 3The Global Village: International and Comparative Mass Media Systems55
Pt. 2The Print Media77
Ch. 4History of the Print Media79
Ch. 5Structure of Newspaper Industry113
Ch. 6Structure of Magazine Industry136
Ch. 7Structure of the Book Industry154
Pt. 3The Electronic Media171
Ch. 8History of Radio and Recording173
Ch. 9Structure of the Radio Industry204
Ch. 10Structure and Recording Industry224
Ch. 11History of Film and Television246
Ch. 12Structure of the Motion Picture Industry281
Ch. 13Structure of the Television Industry301
Pt. 4Special Mass Media Professions335
Ch. 14News Gathering and Reporting337
Ch. 15The Structure of the Public Relations Industry361
Ch. 16The Structure of the Advertising Industry377
Pt. 5Regulation of the Mass Media399
Ch. 17Formal Control: Laws, Rules, Regulations401
Ch. 18Informal Controls: Ethics, Codes, Self-Regulations, and External Pressures433
Pt. 6Mass Media Audiences459
Ch. 19Audience Characteristics and Patterns of Use461
Ch. 20Mass Media Feedback Systems483
Pt. 7The Social Impact of Mass Communication509
Ch. 21Effects of Mass Communication on Knowledge and Attitudes511
Ch. 22The Effects of Mass Communication on Behavior538
Pt. 8Mass Communication and the Future565
Ch. 23Mass Media in the Future567
Glossary591
Index605

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