The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

by Richard M. Perloff
     
 

View All Available Formats & Editions

The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.See more details below

Overview

The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.

Product Details

ISBN-13:
9780203870327
Publisher:
Taylor & Francis, Inc.
Publication date:
03/12/2010
Series:
Routledge Communication Series
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
448
File size:
3 MB

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >