The Dynamics of Persuasion: Communication and Attitudes in the 21st Century [NOOK Book]

Overview

The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.
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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

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Overview

The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.
Read More Show Less

Product Details

  • ISBN-13: 9780203870327
  • Publisher: Taylor & Francis, Inc.
  • Publication date: 3/12/2010
  • Series: Routledge Communication Series
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 4
  • Pages: 448
  • Sales rank: 890,666
  • File size: 3 MB

Meet the Author

Richard M. Perloff, Professor of Communication at Cleveland State University, has been on the faculty at Cleveland State since 1979. He has written scholarly textbooks on persuasion, political communication, and the communication of AIDS prevention. Dr. Perloff is a nationally-known expert on the third-person effect, the divergent perceptions of mass media impact on others and the self. From 2003 to 2011, he served as chair and the first director of the School of Communication at Cleveland State. Perloff enjoys teaching undergraduate persuasion, graduate persuasion, and political communication courses at Cleveland State. He is a Fellow of the Midwest Association for Public Opinion Research, writes feature stories for Cleveland weekly newspapers, and has received city and state-wide journalism awards for his work. He lives in Beachwood, Ohio with his family, is an early morning swimmer, and newspaper-with- coffee aficionado.

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Table of Contents

Preface
Pt. 1 Foundations 1
1 Introduction to Persuasion 3
2 Attitudes: Definition and Structure 36
3 Attitudes: Functions and Consequences 73
4 Attitude Measurement 101
Pt. 2 Changing Attitudes and Behavior 117
5 Processing Persuasive Communications 119
6 "Who Says It": Source Factors in Persuasion 149
7 Message Factors 176
8 Personality and Persuasion 211
9 Cognitive Dissonance Theory 223
10 Interpersonal Persuasion 246
Pt. 3 Persuasion in American Society 271
11 Advertising 273
12 Communication Campaigns 302
References 341
Author Index 379
Subject Index 388
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