The Dynamics of Persuasion: Communication and Attitudes in the 21st Century / Edition 3

The Dynamics of Persuasion: Communication and Attitudes in the 21st Century / Edition 3

by Richard M. Perloff
     
 

View All Available Formats & Editions

ISBN-10: 0805863605

ISBN-13: 9780805863604

Pub. Date: 10/18/2007

Publisher: Taylor & Francis

A textbook revised from the 1993 first edition not only to incorporate events and changes in the technology of communication, but also to focus more on the role theory and research play in persuasion in American society, and the ethical implications of ideas and research. Annotation (c)2003 Book News, Inc., Portland, OR

Overview

A textbook revised from the 1993 first edition not only to incorporate events and changes in the technology of communication, but also to focus more on the role theory and research play in persuasion in American society, and the ethical implications of ideas and research. Annotation (c)2003 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780805863604
Publisher:
Taylor & Francis
Publication date:
10/18/2007
Series:
Routledge Communication Series, #2
Edition description:
REV
Pages:
584
Product dimensions:
6.00(w) x 8.90(h) x 1.30(d)

Table of Contents

Part 1Foundations1
1Introduction to Persuasion3
2Attitudes: Definition and Structure36
3Attitudes: Functions and Consequences73
4Attitude Measurement101
Part 2Changing Attitudes and Behavior117
5Processing Persuasive Communications119
6"Who Says It": Source Factors in Persuasion149
7Message Factors176
8Personality and Persuasion211
9Cognitive Dissonance Theory223
10Interpersonal Persuasion246
Part 3Persuasion in American Society271
11Advertising273
12Communication Campaigns302

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >