E-Branding: Erfolgreiche Markenstrategien im Netz

Overview

Neue Technologie benötigt kein neues Marketing. Auch online bedarf es stringenter Methode und Disziplin, um das Branding zu vertiefen. Am Ende des Massen-Marketing geben der bekannte Marketing-Guru und sein Co-Autor wertvolle Anregungen für die individuelle Kundenbindung. Ein Leitfaden für alle, die ihren Geschäftserfolg online nachhaltig verbessern wollen.

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Paperback (Softcover reprint of the original 1st ed. 2001)
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Overview

Neue Technologie benötigt kein neues Marketing. Auch online bedarf es stringenter Methode und Disziplin, um das Branding zu vertiefen. Am Ende des Massen-Marketing geben der bekannte Marketing-Guru und sein Co-Autor wertvolle Anregungen für die individuelle Kundenbindung. Ein Leitfaden für alle, die ihren Geschäftserfolg online nachhaltig verbessern wollen.

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Editorial Reviews

From the Publisher
"acquisa meint: Das Buch gibt einen breiten Einblick in das E-Marketing [...]. Beispiele geben eine gute Einführung in die Praxis. Auch an kritischen Worten wird nicht gespart." acquisa, 03/2002
From the Publisher
"acquisa meint: Das Buch gibt einen breiten Einblick in das E-Marketing [...]. Beispiele geben eine gute Einführung in die Praxis. Auch an kritischen Worten wird nicht gespart." acquisa, 03/2002
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Product Details

  • ISBN-13: 9783322869500
  • Publisher: Gabler Verlag
  • Publication date: 11/20/2013
  • Language: German
  • Edition description: Softcover reprint of the original 1st ed. 2001
  • Pages: 236
  • Product dimensions: 5.98 (w) x 9.02 (h) x 0.51 (d)

Meet the Author

Sergio Zyman ist Gründer und CEO der Beratungsfirma Zyman Marketing Group in Atlanta, Georgia. Davor war er Chief Marketing Officer bei Coca-Cola. Er gehört zu den profiliertesten Strategen der internationalen Marketing-Szene.

Scott Miller ist Gründer und Chairman der Core Strategy Group in Atlanta. Er wirkt als Politik- wie als Unternehmensstratege. Lech Walesa, Václav Havel, Corazon Aquino, Kim Dae Jung und Boris Jelzin gehörten zu seinen Klienten.

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Table of Contents

E-Marketing: Was ist es? Wer braucht es?

Der wichtigste Job: Markenbindung vertiefen

Branding ist mehr als Werbung

Die Zeiten des Massen-Marketing sind vorbei

Auf Konzepte des E-Merchanting setzen

E-Marketing als ständige Neu-Erfindung

Klare Ziele definieren

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Preface

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