e-Business - A Jargon-Free Practical Guide by James Matthewson | Paperback | Barnes & Noble
E- Business- A Jargon- Free Practical Guide

E- Business- A Jargon- Free Practical Guide

by James Matthewson
     
 

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'e-Business: a jargon-free practical guide' presents a clear, second-g eneration account of how your business can harness the latest technolo gy to flourish in the transformed commercial climate of the 21st centu ry. With its emphasis firmly on the business and marketing implicatio ns of new technology, this book adopts a hands-on, practical approach,

Overview

'e-Business: a jargon-free practical guide' presents a clear, second-g eneration account of how your business can harness the latest technolo gy to flourish in the transformed commercial climate of the 21st centu ry. With its emphasis firmly on the business and marketing implicatio ns of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt thei r operations to make the very most of the exciting opportunities avail able.

Product Details

ISBN-13:
9780750652933
Publisher:
Taylor & Francis
Publication date:
01/01/2001
Edition description:
New Edition
Pages:
204
Product dimensions:
0.43(w) x 6.14(h) x 9.21(d)

Meet the Author

James is a new media expert specialising in the strategic development and implementation of eMarketing and eCommerce solutions for a wide variety of organisations across many industries. His experience spans over five years and many projects including the development of transactional sites for the publishing industry, a well-known London entertainment venue and various major consumer brands. His knowledge of eCommerce is extensive and covers important aspects such as electronic catalogue development tools, databases, multi-currency, multi-lingual and multi-payment systems, security, fulfilment, taxation and legislation. As an active member of the Interactive Media in Retail Group (IMRG - www.imrg.org) - an industry association set-up to develop and promote eCommerce in Europe - and a regular contributor to various eCommerce forums, James can be found speaking at a variety of conferences on the subject of eCommerce and eMarketing. As a member of the Chartered Institute of Marketing and educated to degree level in marketing, James is highly committed to the ongoing education of other marketers, regularly presenting two Internet training courses entitled Marketing on the Internet and eCommerce for Marketers.

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