E-Business and E-Commerce for Managers / Edition 1

E-Business and E-Commerce for Managers / Edition 1

by Harvey M. Deitel, Paul J. Deitel, Kate Steinbuhler

ISBN-10: 0130323640

ISBN-13: 9780130323644

Pub. Date: 12/29/2000

Publisher: Prentice Hall

Finally, there's an authoritative, comprehensive manager's guide to every aspect of building and managing a successful e-Business! e-Business and e-Commerce for Managers starts by reviewing today's leading e-Business models, as well as several key industries where e-Businesses offer especially attractive opportunities, including

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Finally, there's an authoritative, comprehensive manager's guide to every aspect of building and managing a successful e-Business! e-Business and e-Commerce for Managers starts by reviewing today's leading e-Business models, as well as several key industries where e-Businesses offer especially attractive opportunities, including entertainment, career development, e-Publishing, and online finance. Next, it helps managers address each key strategic and technical component of a successful e-Business. Coverage includes: planning and building a robust Web site infrastructure; deploying effective Internet-based marketing and affiliate programs; using Customer Relationship Management to strengthen customer loyalty; managing online transactions; protecting the security of your site; and much more. The book includes a step-by-step guide to e-Business site building, as well as a full chapter on leveraging new e-Business opportunities associated with the wireless Internet. An appendix features development of a complete Web-based shopping cart application using HTML, JavaScript, VBScript, Active Server Pages, and an Access database. For all managers, business owners, and others who need a comprehensive overview of how to build and manage an e-Business.

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Product Details

Prentice Hall
Publication date:
Edition description:
New Edition
Product dimensions:
6.90(w) x 9.20(h) x 1.80(d)

Table of Contents

(NOTE: Each chapter begins with an Introduction and concludes with Internet and World Wide Web Resources.)


1. Introduction to e-Business and e-Commerce.

Introduction: Transitioning to the Web. History of the Internet. History of the World Wide Web. Internet and World Wide Web Development. e-Business and e-Commerce Overview. A Word of Caution. Tour of the Book.


2. e-Business Models.

Storefront Model. Auction Model. Portal Model. Dynamic-Pricing Models. B2B E-Commerce and EDI. Click-and-Mortar Businesses.

3. Building an e-Business: Design, Development and Management.

Getting Started. Putting Your Plan into Action. e-Business Solutions.

4. Online Monetary Transactions.

Credit-Card Transactions. Online Credit-Card Fraud. Digital Currency. e-Wallets. Alternate Consumer Payment Options. Peer-to-Peer Payments. Smart Cards. Micropayments. Business-to-Business (B2B) Transactions. e-Billing. Developing Payment Standards.


5. Internet Hardware, Software and Communications.

Structure of the Internet. Hardware. Connecting to the Internet. Internet2®. Software. Operating Systems. Enhancing Business Communication.

6. Wireless Internet and m-Business.

Wireless Devices. m-Business. Wireless Internet Access. Wireless Web Technology. Software Applications for Wireless Devices. Wireless Local Area Networks (WLANs). Bluetooth™. Wireless Communications. Location Tracking. Future of Wireless Internet.

7. Internet Security.

Ancient Ciphers to Modern Cryptosystems. Secret-Key Cryptography. Public-Key Cryptography. Key Agreement Protocols. Key Management. Digital Signatures. Public-Key Infrastructure, Certificates and Certification Authorities. Cryptanalysis. Security Protocols. Security Attacks. Network Security. Steganography.


8. Internet Marketing.

Branding. Internet Marketing Research. e-Mail Marketing. Promotions. e-Business Advertising. e-Business Public Relations. Business-to-Business (B2B) Marketing on the Web. Search Engines.

9. Affiliate Programs.

How an Affiliate Program Works. Selecting an Affiliate-Program Reward Structure. Attracting Affiliates. Monitoring an Affiliate Program. Affiliate Solution Providers. Web-site “Stickiness.” Becoming an Affiliate. Examples of Affiliate Programs. Examples of Affiliate Programs by Industry. Costs and Taxation of Affiliate Programs. Affiliate-Program Directories and Search Engines.

10. e-Customer Relationship Management.

Tracking and Analyzing Data. Personalization. Contact Centers. Business-to-Business e-CRM. Complete e-CRM Solutions.


11. Legal and Ethical Issues; Internet Taxation.

Legal Issues: Privacy on the Internet. Legal Issues: Other Areas of Concern. Cybercrime. Internet Taxation.

12. Globalization.

Regulating the Internet on an International Level. Creating an e-Business with Global Capabilities. Canada. Mexico and Central and South America. Europe. Africa. Middle East. Asia. Australia. Future of Global e-Business.

13. Social and Political Issues.

Health, Social Interaction and the Internet. Socio-Economic Segregation. New Economic Workplace. Online Communities. Online Charities and Non Profit Organizations on the Web.

14. Accessibility.

Web Accessibility. Web Accessibility Initiative. Providing Alternatives for Multimedia Content. Accessibility in Microsoft® Windows® 2000. Other Accessibility Tools.


15. Online Industries.

Retailing on the Web. Medical Services Online; Health and Nutrition. Online Travel. Transportation and Shipping. Online Automotive Sites. Energy Online. Selling Brainpower Online. Online Art Dealers. Online Grocery Stores. Online Real Estate. Online Legal Services. Government Online. Insurance Online. Children Online. Purchasing Event Tickets Online. Genealogy Online.

16. Online Banking and Investing.

Online Banking Services. Online Loans. How the Web Is Changing the Investment Community. Merging Financial Services. Financial Aggregation Services. Wireless Banking and Trading. Financial Planning Online.

17. e-Learning.

e-Learning Technologies and Infrastructure. e-Learning Overview. e-Learning Solution Providers. Training Marketplaces. Information Technology (IT) Training Online. Traditional Education Online. Studying Online. Educational Supplies and Resources Online.

18. e-Publishing.

Electronic Publishing. Self-Publishing. Print on Demand. e-Publishing: Related Hardware and Technologies. Online News Sources. e-Zines and Online Magazines. Future of e-Publishing.

19. Online Entertainment.

Online Entertainment. Entertainment and Technology. MP3 and File-Transfer Technology. Amateur and Independent Artist Opportunities. Interactive Web TV. Music and the Web. Web Radio. Sports on the Web. Comedy on the Web. Online Games. Online Hollywood. The Future of Entertainment.

20. Online Career Services.

Resources for the Job Seeker. Online Opportunities for Employers. Career Sites.


Appendix A: Microsoft® Internet Explorer 5.5.

Introduction to the Internet Explorer 5.5 Web Browser.

Appendix B: Building an e-Business: Internet and Web Programming.

Problem Statement. Three-Tier Architecture. Introduction to the Bug2Bug.com Bookstore.

Appendix C: Introduction to HyperText Markup Language 4 (HTML 4).

Markup Languages. Editing HTML. Common Tags. Headers. Text Styling. Linking. Images. Formatting Text with <<FONT. Special Characters, Horizontal Rules and More Line Breaks.

Appendix D: Intermediate HTML 4.

Basic HTML Tables. Intermediate HTML Tables and Formatting. Basic HTML Forms. More Complex HTML Forms.

Appendix E: Introduction to HTML, ASP, XML, and JavaScript Syntax.

Introduction to HTML. Introduction to ASP. Introduction to XML. Introduction to JavaScript.

Appendix F: The Client Tier: The User Interface.

The Client Tier. HTML. XML and XSL.

Appendix G: The Middle Tier: Business Processes.

Active Server Pages (ASP). Adding and Viewing Cart Contents. Check Out.

Appendix H: The Bottom Tier: The Database.

Bottom Tier: Database. Access Database.

Appendix I: Accessibility Programming.

Providing Alternatives for Multimedia Content. Maximizing Readability by Focusing on Structure. Accessibility in HTML Tables. Accessibility in HTML Frames. Accessibility in XML. Using Voice Synthesis and Recognition with VoiceXML™.

Appendix J: Installing a Web Server.

Appendix K: Setting Up a Microsoft ODBC Data Source.



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