E-Business and E-Commerce Management / Edition 3 by Dave Chaffey | 9781405847063 | Other Format | Barnes & Noble
E-Business and E-Commerce Management / Edition 3

E-Business and E-Commerce Management / Edition 3

by Dave Chaffey
     
 

ISBN-10: 1405847069

ISBN-13: 9781405847063

Pub. Date: 04/12/2007

Publisher: Prentice Hall

E-Business and E-Commerce Management, 3/e

Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, it's international approach and it's balance of the technical and managerial topics of central importance to

Overview

E-Business and E-Commerce Management, 3/e

Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, it's international approach and it's balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

Companion Website with Gradetracker Student Access Card: e-Business and e-Commerce Management, 3/e

Product Details

ISBN-13:
9781405847063
Publisher:
Prentice Hall
Publication date:
04/12/2007
Edition description:
New Edition
Product dimensions:
7.67(w) x 10.50(h) x 1.02(d)

Table of Contents

Preface and Guided Tour
Acknowledgements
I INTRODUCTION
1. Introduction to e-business and e-commerce
2. E-Commerce Fundamentals
3. E-business Infrastructure
4. E-environment
II STRATEGY AND APPLICATIONS
5. E-business Strategy
6. Supply Chain Management
7. E-procurement
8. E-marketing
9. Customer Relationship Management
III IMPLEMENTATION
10. Change Management
11. Analysis and Design
12. Implementation and Maintenance
Glossary
Index

NB: possible new chapter on Security

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