E-Business and E-Commerce Management: Strategy, Implementation and Practice / Edition 4

E-Business and E-Commerce Management: Strategy, Implementation and Practice / Edition 4

by Dave Chaffey
     
 

ISBN-10: 0273719602

ISBN-13: 9780273719601

Pub. Date: 03/01/2010

Publisher: Prentice Hall

Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

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Overview

Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

Product Details

ISBN-13:
9780273719601
Publisher:
Prentice Hall
Publication date:
03/01/2010
Edition description:
Older Edition
Pages:
800
Product dimensions:
7.70(w) x 10.40(h) x 1.20(d)

Table of Contents

Preface and Guided Tour
Acknowledgements
I INTRODUCTION
1. Introduction to e-business and e-commerce
2. E-commerce fundamentals
3. E-business infrastructure
4. E-environment
II STRATEGY AND APPLICATIONS
5. E-business strategy
6. Supply chain management
7. E-procurement
8. E-marketing
9. Customer relationship management
III IMPLEMENTATION
10. Change management
11. Analysis and design
12. Implementation and maintenance
Glossary
Index

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