E-Business: Strategic Thinking and Practice / Edition 2

E-Business: Strategic Thinking and Practice / Edition 2

by Brahm Canzer
     
 

ISBN-10: 0618519882

ISBN-13: 9780618519880

Pub. Date: 01/26/2005

Publisher: Cengage Learning

This comprehensive introduction to e-business centers on four key areas of strategic planning--technology, management, marketing, and finance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful e-business, rather than the technical logistics of setting up a site, making the text ideal for e-business courses or

Overview

This comprehensive introduction to e-business centers on four key areas of strategic planning--technology, management, marketing, and finance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful e-business, rather than the technical logistics of setting up a site, making the text ideal for e-business courses or principles of marketing and management courses. Case studies and examples illustrate how theory is successfully translated into real-life business scenarios, spotlighting companies including eBay, Google, and Amazon.The e-Business Web Site has been updated to provide even more helpful information and online learning opportunities, including additional case studies, a monthly journal digest highlighting articles from accessible publications and Web Sites to keep students abreast of the latest developments in the e-business world, and links to additional resources.

Product Details

ISBN-13:
9780618519880
Publisher:
Cengage Learning
Publication date:
01/26/2005
Pages:
368
Product dimensions:
7.60(w) x 9.20(h) x 0.80(d)

Related Subjects

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >