E-Business: Strategic Thinking and Practice / Edition 2

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Overview

This comprehensive introduction to e-business centers on four key areas of strategic planning--technology, management, marketing, and finance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful e-business, rather than the technical logistics of setting up a site, making the text ideal for e-business courses or principles of marketing and management courses. Case studies and examples illustrate how theory is successfully translated into real-life business scenarios, spotlighting companies including eBay, Google, and Amazon.The e-Business Web Site has been updated to provide even more helpful information and online learning opportunities, including additional case studies, a monthly journal digest highlighting articles from accessible publications and Web Sites to keep students abreast of the latest developments in the e-business world, and links to additional resources.

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Product Details

  • ISBN-13: 9780618519880
  • Publisher: Cengage Learning
  • Publication date: 1/26/2005
  • Edition number: 2
  • Pages: 368
  • Product dimensions: 7.60 (w) x 9.20 (h) x 0.80 (d)

Meet the Author

Brahm Canzer currently teaches business management courses to John Abbott College students in Montreal. He also is and adjunct lecturer at Concordia University specializing in e-Marketing. During his teaching career he has also taught under-graduate and graduate courses to students at Concordia, McGill, and the University of Toronto. Professor Canzer received his PhD (1995) abd MBA (1976) from Concordia University in Montreal. Professor Canzer's expertise includes finding web-based opportunities and solutions, and he was among the pioneers to design and teach MBA courses online for Simon Fraser University.

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