BN.com Gift Guide

e-Business Essentials: Successful e-Business Practices - From the Experts at PC Magazine

Overview

The staff of PC Magazine has developed special talents and created a special focus on e-business. They produce practical and comprehensive explanations of the entire e-business process, from e-purchasing through production management and on to customer relationship management. They have developed expertly designed infographics, detailed information, and comprehensive explanations along with practical insight and hints. Readers will learn the challenges and problems met by e-business, an e-business vocabulary, the...

See more details below
Available through our Marketplace sellers.
Other sellers (Paperback)
  • All (6) from $1.99   
  • New (1) from $44.44   
  • Used (5) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$44.44
Seller since 2014

Feedback rating:

(6)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
New

Ships from: Idyllwild, CA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

The staff of PC Magazine has developed special talents and created a special focus on e-business. They produce practical and comprehensive explanations of the entire e-business process, from e-purchasing through production management and on to customer relationship management. They have developed expertly designed infographics, detailed information, and comprehensive explanations along with practical insight and hints. Readers will learn the challenges and problems met by e-business, an e-business vocabulary, the practical fundamentals of e-business systems, the major players, and many tips on deployment. e-Business Essentials is for business managers, entrepreneurs, and professionals looking to implement and expand e-commerce in their business. Its also for start-up companies and small business owners.

Read More Show Less

Editorial Reviews

From Barnes & Noble
A concise, realistic guide to e-business fundamentals by the experts at PC Magazine. This is the book to read if you need to understand what your options are -- for B2B, B2C, business-to-employee communications, and beyond. Software to security, it's here. There's solid coverage on getting up and running quickly and inexpensively. There's also hard-eyed guidance on avoiding the mistakes that have swallowed up so many dot-coms. An outstanding e-business beginner's book.
Booknews
Editors from explain how to use the Internet to expand and leverage business relationships between a company and its suppliers, partners, customers, and employees. Their advice should apply to home offices as well as larger enterprises. They provide no bibliographic references. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read More Show Less

Product Details

  • ISBN-13: 9780789724748
  • Publisher: Que
  • Publication date: 11/3/2000
  • Series: Que-Consumer-Other Series
  • Pages: 231
  • Product dimensions: 7.40 (w) x 9.10 (h) x 0.60 (d)

Meet the Author

PC Magazine is the most successful business technology magazine in the industry. Today, its editorial mission is to analyze, evaluate and review all the technology solutions that build a modern e-business. It¿s goal is to help business technology strategists, everyone from mom and pop to global CEOs, to make the right decisions for their businesses. Frank J. Derfler is one of the most experienced editors at PC Magazine and an expert at explaining both the technology and the human side of the e-business equation. He has used the resources of the magazine to create a book that gives important advice and insight, but doesn¿t bury you in technobabble.

Read More Show Less

Table of Contents

Introduction.

I. WHY? AND WHAT? WHAT WILL E-BUSINESS DO FOR ME? WHAT PROBLEMS DOES IT SOLVE AND WHAT BENEFITS DOES IT PROVIDE?

1. What Is e-Business?

Dissecting a Living Organism. Oh, Those Acronyms and Addresses. Customer Relationships. Fixing the Supply Chain. The Challenge Inside. An Integrated System.

II. B2B: BUSINESS TO BUSINESS—E-MARKETPLACE, NET MARKET MAKERS, B2B EXCHANGES, VERTICAL PORTALS,

2. Vertical Portals for B2B.

Seen Through a Vortal. Consumer or Operator? Make It Sticky. Syndication Sources. Let's Affiliate! Portals with Many Faces.

3. Business-to-Business Markets.

Behind The Marketplace.

4. e-Purchasing: One Stop Shop.

Easy to Start. I Need to See Some. B2B Goes MRO.

III. BUSINESS TO EMPLOYEES—CORPORATE PORTALS: TALKING TO YOUR EMPLOYEES AND BUSINESS PARTNERS.

5. Corporate Portals: Multiple Doorways to the Treasures.

Growing Your Portal. Knowing What You Know. Business Intelligence. Document, Content, and Email Management. Knowledge Management Platforms. Productive Collaboration. Mimicking an Intranet. In-House Software. The High Value of Portals.

6. Applications, Integration, and Access.

Bringing Employees into e-Business. Three Tasks. Creating Single Sign-On. Encryption. Certificate Servers. Digital Signatures. Developing for B2B & EAI. Tool Time. Calling in from Anything. Crossing Borders. Calling in from Anywhere. VPN Decisions and Options. Weave It Together.

IV. B2C: BUSINESS TO CUSTOMER-CUSTOMER RELATIONSHIP MANAGEMENT (CRM).

7. Find Them and Keep Them: e-CRM.

Contact Center. Talking to Your Customers. Custom Jobs.

8. e-Tailing: Selling Your Wares on the Web.

Build the Basics. Midrange Solutions. Which Development Tool? Billing. Beyond Credit Cards. Ship It. Take It Back. Be Found! Your End Of The Bargain.

V. THE INFRASTRUCTURE FOR E-BUSINESS.

9. Keep Them Coming Back.

Keeping Customers Is the Key to Success. Personalization. e-Analytics. Rules-Based Personalization. Collaborative Filtering. Instant Personalization. Privacy. Watching the Store. Use the Right Tool. Catch a Customer. Keep Them Coming Back.

10. Crashproof Your Web Site.

Redundant Redundancy. Load Balancers. Controlling Clusters. Server Reliability Through Redundancy. Stash a Cache Around the Web. Outsource the Web Site. The Fortress Factor. Services and Consulting. Virtual? Dedicated? Co-Hosted?

11. e-Business Network Security.

Hide Out. Move Out Of The Way. The Final Defense. On the DMZ. Content Filters. Flood Protection. Virus Protection. Safe Email. Internet Updates. Networked Antivirus. Checking Email Content.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)